VW’s Drivers Wanted Campaign Could Win You a Golf GTI

Volkswagen is turning curiosity into opportunity with its new “Drivers wanted” social campaign — and the reward could be a brand-new 2026 Golf GTI.

Announced February 9, 2026, from Reston, Virginia, the campaign brings an interactive twist to Volkswagen’s iconic “Drivers wanted” message. This time, instead of simply telling audiences to take the wheel, VW is challenging them to follow the clues.

A Social Campaign Built Around Discovery

Volkswagen is embedding subtle clues across its brand social channels, encouraging viewers to look closer and engage more deeply with the content. These clues are designed to spark participation and reward curiosity.

Through a series of posts featuring embedded hints, Volkswagen invites a new generation of drivers to “live life in the driver’s seat.” Each clue ultimately directs audiences to Driverswanted.co, where eligible participants can officially enter the sweepstakes.

What You Could Win

Participants who follow the clues and complete their entry at Driverswanted.co will have the chance to win prizes — including the headline reward: a new 2026 Volkswagen Golf GTI. The Golf GTI has long been associated with spirited driving and enthusiast appeal, making it a fitting grand prize for a campaign centered on drivers and engagement.

Important Dates

The sweepstakes officially opened on Sunday, February 8, 2026, and runs through Monday, March 2, 2026, at 11:59 p.m. ET. Interested participants will want to act before the deadline to ensure their entry is submitted in time.

Eligibility and Official Details

• No purchase necessary
• Open to legal U.S. residents physically residing in the 50 United States, Puerto Rico, or the District of Columbia
• Must be 25 years of age or older
• Void where prohibited
• Sponsor: Volkswagen Group of America

For complete prize details, terms and conditions, and restrictions, participants should review the Official Rules available at DriversWanted.co.