Toyota’s NFL Gameday Giveaways Return for 2025-26

As football fans across the country gear up for another unforgettable NFL season, Toyota is going “All In. All Season.” — delivering its biggest fan-focused campaign yet as the Official Automotive Partner of the NFL. From primetime prizes to unforgettable cultural moments, Toyota’s third NFL season promises more than just touchdowns — it’s about driving impact on and off the field. 

Brock Purdy’s Favorite Toyota Sequoia? It Could Be Yours 

This season, Toyota is leveling up its wildly popular Gameday Giveaways — and the headline prize is nothing short of epic: Brock Purdy’s personal favorite Toyota Sequoia Capstone, complete with his signature on the dashboard and a photo of the San Francisco QB with the SUV. 

“I’ve driven Toyota trucks my whole career,” said Purdy. “So seeing the brand’s all-in commitment to fans is what I would expect. But handing over my go-to Sequoia keys to a prize winner is pretty wild when you think about it.” 

This one-of-a-kind ride could land in your driveway — but only if you play along on gameday. 

How to Win: Play Along Every Sunday Night 

Toyota’s Gameday Giveaways are happening live during every “Sunday Night Football” broadcast — plus special events like NFL Kickoff and the Wild Card playoffs on NBC and Peacock. Here’s how it works: 

• Visit Toyota.com/NFL during the game. 
• Take on real-time game-day challenges, like predicting second-half touchdowns or other in-game moments. 
• If your pick hits, you’re entered for a chance to win. 
• Up to 1,500 fans will win exclusive prizes throughout the season — from Toyota gear to big-ticket items like the signed Sequoia. 

Backing the Next Generation of Players 

Toyota isn’t just investing in fans — it’s doubling down on the future of football through its continued support of NFL FLAG, the NFL’s official youth flag football program. With backing for over 300,000 youth players, Toyota is creating opportunities in communities where access to organized sports can make a lasting difference. 

And come Super Bowl LX week, Toyota’s commitment will shine — literally — during the return of the Glow Up Classic: a black-light flag football game where youth players take the field under UV lights in glowing jerseys and gear for a truly unforgettable experience. 

After the Super Bowl, Toyota will leave a lasting legacy in the host city by upgrading a youth football field — ensuring kids have a great place to play long after the big game ends. 

Star Power Meets Purpose 

Toyota’s NFL efforts are powered by a star-studded lineup of Team Toyota athletes including: 

• Brock Purdy 
• Eli Manning 
• Michael Pittman Jr. 
• Kyle Hamilton 
• Puka Nacua 
• Jordan Love 
• Christian Gonzalez 

These athletes are featured in Toyota’s latest campaign spots, including the new anthem commercial “All In,” which premiered during the NFL Kickoff game on September 4.