The ID. Buzz Makes a Statement at New York Fashion Week with THEOPHILIO
New York Fashion Week has always been a stage for bold ideas and creative collisions—but this season, it wasn’t just the clothes that stole the spotlight. Volkswagen’s all-electric ID. Buzz took center stage in a head-turning collaboration with Brooklyn-based fashion label THEOPHILIO during their Spring/Summer 2026 runway presentation.
Set against the pulse of the city and the rhythmic energy of Caribbean-inspired fashion, the ID. Buzz became more than just a vehicle—it became a symbol. Wrapped in THEOPHILIO’s signature print and parked in the middle of the runway, the custom ID. Buzz opened the show in dramatic fashion, with a model emerging from its vibrant interior, setting the tone for an evening of cultural celebration and cutting-edge design.
The Intersection of Movement and Memory
Designer Edvin Thompson’s latest collection, RIDDIM, is a heartfelt ode to the Caribbean diaspora. Infused with the spirit of travel, music, and community, the collection draws parallels with the ID. Buzz’s adventurous design and modern mobility. From long drives and quick stops to unforgettable moments shared with friends, Thompson’s pieces tell stories of movement and memory—echoing the freedom and energy of Volkswagen’s electric icon.
“RIDDIM is a celebration of movement, memory, and the rhythm of the road,” said Thompson. “This collection is inspired by my travels with friends, the long drives, quick stops, and unforgettable moments where we left traces of ourselves everywhere we go.”
A Bold Collaboration
This isn’t your average brand partnership—it’s a thoughtful fusion of style, culture, and technology. The custom-wrapped ID. Buzz matched the collection’s bold patterns and vibrant colors, standing out as both a visual anchor and a symbolic extension of the runway’s themes. It wasn’t just parked on the catwalk—it was part of the story.
“The ID. Buzz was born to turn heads, and Edvin Thompson’s vision and creativity takes its energy to the next level,” said Jeannine Ginivan, Chief Communications Officer at Volkswagen Group of America. “His love for our brand and the ID. Buzz makes this collaboration a powerful intersection of creativity and culture.”
The Future of Style Is Electric
The ID. Buzz, inspired by the beloved Volkswagen Microbus, reimagines road-tripping for a new generation. It’s more than a nostalgic nod—it’s an electric leap forward. With its all-electric drivetrain, spacious design, and vibrant color palette, the ID. Buzz embodies the forward-thinking lifestyle that resonates with both fashion lovers and future-focused drivers. At New York Fashion Week, it didn’t just roll in as a showpiece—it rolled in as a movement.
Where Culture Meets the Road
Volkswagen and THEOPHILIO’s collaboration is a reminder that style isn’t limited to the clothes we wear—it’s also how we move through the world. Whether it’s on the catwalk or on the road, the ID. Buzz is leading the way with personality, purpose, and electric flair.
From the streets of Kingston to the runways of New York, RIDDIM and the ID. Buzz prove that storytelling, heritage, and mobility go hand in hand—especially when they share the same beat.
