Lil Jon Brings the Hype in Hyundai’s Bold New “I See You” Campaign for the 2026 Palisade Hybrid
Hyundai just dropped the mic—and a major new ad campaign—with Grammy Award-winning artist Lil Jon at the center of it all. The “I See You” spot, the latest installment in Hyundai’s acclaimed “OKAY Hyundai” series, officially launches the all-new 2026 Palisade Hybrid with a bang that only the King of Crunk himself could deliver.
Directed by Ghanaian American filmmaker Joshua Kissi and created in partnership with Culture Brands, the campaign goes far beyond car commercials. “I See You” is a high-energy, cinematic tribute to the everyday moments that define the modern Black family experience—from HBCU homecomings and backyard block parties to Sunday brunches and family road trips.
A Ride That Celebrates You
Set to a nostalgic soundtrack rooted in Lil Jon’s iconic early 2000s crunk sound, the ad doesn’t just show off the Palisade Hybrid—it celebrates it. With his signature “YEAH!” and larger-than-life personality, Lil Jon gives his enthusiastic approval as the Palisade rolls through scenes brimming with joy, pride, and community connection.
“OKAY! is more than a catchphrase—it’s a cultural affirmation,” says Eunique Jones Gibson, CEO and Chief Creative Officer at Culture Brands. That energy pulses throughout the ad, as sleek styling and head-turning design meet real moments of togetherness. The message is clear: this SUV isn’t just built for the road—it’s built for you.
Style, Soul, and Sustainability
Hyundai’s 2026 Palisade Hybrid blends luxury, power, and practicality. With a sophisticated new look, over 600 miles of hybrid driving range, and a spacious, tech-savvy interior, it’s engineered for families who value both form and function. Whether you’re loading up the kids or heading out with friends, the Palisade Hybrid fits the moment—and your life.
“More than showcasing the all-new Palisade Hybrid, this work celebrates the community, joy and empowerment that define our ‘OKAY Hyundai’ ethos,” said Erik Thomas, director of experiential and multicultural marketing at Hyundai Motor America.
Intentional Representation on Screen
At a time when authentic representation matters more than ever, “I See You” feels like a genuine nod to the communities it reflects. It’s more than a flashy car ad; it’s a love letter to culture, crafted with intentionality, vision, and heart.
And with a digital rollout planned across Instagram, YouTube, and more—including exclusive behind-the-scenes content with Lil Jon—the campaign is set to reach audiences where they live, laugh, and scroll.
So, if you’ve ever wanted a family SUV that comes with style, swagger, and Lil Jon’s official stamp of approval, the 2026 Hyundai Palisade Hybrid might just be calling your name.
