Jeep Will Bring Back Reign Exterior for 2026 Wranglers and Gladiators

Jeep fans, it’s time to let it Reign—again. In a move that will excite lovers of bold design and passionate purple, Jeep has officially announced the return of its beloved Reign exterior color for the 2026 model year. Making a striking comeback, Reign will be available across the entire 2026 Wrangler lineup and, for the first time ever, will grace the Jeep Gladiator as well. 

A Color with History and Attitude 

Reign isn’t just a color – it’s a statement. Originally introduced in 2018 as the first purple hue for the Jeep Wrangler, Reign quickly built a loyal fanbase. After a limited return in 2023, Jeep is now bringing it back by popular demand, and expanding its reach to include the Gladiator, adding even more personality to the brand’s adventure-ready pickup. 

This isn’t just about aesthetics, but rather identity. Reign embodies the spirit of Jeep: bold, authentic, and unapologetically adventurous. Whether you’re hitting the trails, cruising the city, or turning heads in the parking lot, Reign ensures your Jeep doesn’t just go places, it stands out while doing it. 

Available Now—But Not for Long 

Orders for the 2026 models are open now, though availability may vary depending on trim level. That means if you’ve been dreaming of owning a Jeep in this vibrant purple, now’s the time to make your move. This is a limited color, and Jeep’s special editions tend to sell out quickly. 

A Perfect Match for Adventure 

Jeep has always stood for freedom, capability, and self-expression—and color plays a huge part in that equation. Reign is more than a return of a fan favorite; it’s a celebration of individuality for those who want their Jeep to look as adventurous as it feels. Whether you’re tackling rugged terrain or just want your daily drive to be anything but ordinary, Reign lets you show off your personality, Jeep-style.