Jeep Drops First of 12 Special Edition Wranglers for 85th Anniversary
For 85 years, the Jeep® brand has embodied grit, freedom, and the pure thrill of exploring places most vehicles wouldn’t dare attempt. And now, to celebrate eight-and-a-half decades of off-road dominance, Jeep is launching Twelve 4 Twelve — a yearlong celebration that brings a brand-new limited-edition Wrangler to the world on the 12th of every month for the next 12 months.
A Milestone Worth a Yearlong Party
Beginning this month, the Jeep brand will unveil 12 buzz-worthy Wrangler editions, each designed to honor the community, capability, and iconic design that have made Jeep a legend since 1941. With over 7 million Wranglers sold, the model has earned its place in automotive history — and this anniversary celebration promises to honor every muddy, rocky, sandy mile of that journey.
As Jeep CEO Bob Broderdorf puts it, each drop will channel the “boldness, authenticity and unapologetic spirit that defines our brand.” Translation? Expect big personality, real capability, and all the attitude Wrangler fans love.
Drop #1: The 2026 Jeep Wrangler Moab 392
Leading the pack — and doing it loudly — is the 2026 Jeep Wrangler Moab 392, the first special edition in the Twelve 4 Twelve lineup.
This isn’t just an homage to Moab, or to Jeep’s heritage. It’s a declaration: the HEMI® V-8 isn’t going anywhere.
Back by overwhelming community demand, the 6.4-liter V-8 punches out 470 horsepower and 470 lb-ft of torque, ensuring the Moab 392 is equal parts daily driver and desert predator. With beadlock-capable wheels, 35-inch all-terrain tires, a Selec-Trac full-time transfer case, and a cold-air intake hood, it’s engineered to dominate wherever the trail — or the highway — leads.
A few highlights:
Exterior
- Body-color hardtop
- Rock protection sill rails
- Mold-in-color fender flares
- Black tow hooks
Interior
- Heated Nappa leather-trimmed seats
- Premium Alpine audio system
- 12.3-inch Uconnect system with navigation
Optional Goodies
- Sky One-Touch power top
- 8,000-lb Warn winch
- All-weather mats
“Operation Airdrop”: Jeep’s Most Ambitious Marketing Drop Yet
A celebration this big deserves a campaign just as bold. Enter Operation Airdrop, Jeep’s new yearlong digital storytelling series that ties each special edition to its heritage.
The launch video — featuring AI-generated visual effects created with 1986 Studios — drops today across Jeep’s social channels. In each episode, sharp-eyed fans are encouraged to “follow the feathers” for clues about upcoming releases.
This nod to Jeep’s origins honors the parachuting of Willys MB vehicles into World War II battlefields nearly 85 years ago — a literal airdrop that helped define American automotive history.
As Stellantis global CMO Olivier Francois explains, each modern “airdrop” is a symbolic echo of that defining moment: a fusion of product, place, and purpose.
An Adventure 85 Years in the Making
The Wrangler Moab 392 also pays tribute to another Jeep institution — the Easter Jeep Safari, approaching its 60th anniversary and forever linked to Moab’s iconic red-rock terrain. Jeep continues to support off-road conservation efforts, ensuring the landscapes that built Jeep culture remain protected and open for future generations of adventurers.
What’s Next in the Twelve 4 Twelve Series?
Jeep is dropping its next limited-edition Wrangler on December 12 — and if the Moab 392 is any indicator, fans are in for something big every single month.
So keep your eyes on Jeep’s channels. Follow the feathers. And get ready: Jeep’s 85th anniversary isn’t just a celebration. It’s a yearlong off-road festival.
