Heritage-Inspired Jeep Gladiator Whitecap
The Jeep brand is continuing its bold “Convoy” campaign with the debut of the 2026 Jeep Gladiator Whitecap — a special edition that blends classic heritage with modern capability. As the second mission in the Gladiator Convoy storyline, Whitecap follows the dark, stealth-inspired Shadow Ops with a brighter, history-driven expression. This time, Jeep cuts through the cold with a design that proudly nods to its origins while delivering the rugged performance today’s drivers expect.
A Modern Tribute to 1941
Rooted in Jeep’s beginnings in 1941, the Gladiator Whitecap honors more than eight decades of off-road leadership. Its heritage-themed, two-tone design draws inspiration from early Jeep vehicles, reinterpreted for modern adventurers who value authenticity and individuality.
According to Jeep CEO Bob Broderdorf, Whitecap represents a clear acknowledgment of the brand’s legacy while responding directly to customer demand for more color options, customization, and flexibility. It’s a reminder that while Jeep continues to innovate, it never forgets where it came from.
Signature Two-Tone Style That Stands Out
The Gladiator Whitecap’s unmistakable look is anchored by bold Bright White accents that immediately set it apart on the road and on the trail. Key exterior highlights include:
- Bright White painted roof
- Bright White painted iconic seven-slot grille
- Bright White “1941” side-stripe decal
- Bright White hood decal on Rubicon, Rubicon X, Mojave and Mojave X trims
The result is a clean, high-contrast aesthetic that feels both vintage and trail-ready. It’s a design that commands attention without sacrificing the utility and freedom that define the Gladiator name.
Capability Remains Core to the Mission
While Whitecap celebrates heritage, it doesn’t compromise on performance. The Jeep Gladiator continues to stand apart in the midsize truck segment with best-in-class credentials that matter to real-world owners.
Drivers can expect:
- An unsurpassed 7,700-pound towing capacity
- A maximum payload of 1,720 pounds
- A durable 5-foot steel bed with integrated tie-downs
- An easy-lift tailgate
- Available lockable and removable rear-seat storage bins for enhanced interior flexibility
And perhaps most distinctively, the Gladiator remains the industry’s only open-air pickup with a removable roof and doors — a feature unique to the Jeep brand. It’s this combination of truck utility and open-air freedom that keeps the Gladiator in a class of its own.
Available Across the Gladiator Lineup
One of Whitecap’s biggest strengths is its flexibility. Rather than being limited to a single trim, the special edition is available across the Gladiator Sahara, Rubicon, Rubicon X, Mojave, and Mojave X models. Whether customers prioritize comfortable daily driving, rock-crawling capability, or high-speed desert performance, there’s a Whitecap configuration designed to match.
For the 2026 model year, additional updates across the Gladiator lineup enhance overall value, adding refinements and features that further strengthen its appeal as a go-anywhere, do-anything pickup.
An Accessible Special Edition
The Jeep Gladiator Whitecap will arrive at dealerships nationwide later this spring with a starting MSRP of just $495. The package is available on Sahara, Rubicon X, and Mojave X models, as well as on Rubicon and Mojave trims when equipped with body-color fender flares and the body-color Freedom Top.
With Whitecap, Jeep proves once again that heritage and innovation don’t have to exist separately. By blending iconic design cues with uncompromising capability, the Gladiator Whitecap delivers a fresh chapter in the Convoy campaign — one that proudly carries the legacy of 1941 into the adventures of today.
