As the world’s top winter athletes gear up to compete on sport’s biggest international stages, Toyota is once again standing behind a remarkable group of Olympians, Paralympians and athlete ambassadors who embody resilience, innovation and excellence—both on and off the snow and ice.

 

From cross-country ski trails to halfpipes, alpine courses to Para-Nordic tracks, Toyota’s Winter Olympic and Paralympic Ambassadors represent the very best of human performance and perseverance.

 

Team Toyota Winter Olympic & Paralympic Athletes

 

 

Toyota U.S. Ski & Snowboard Athlete Ambassadors

 

 

Whether it’s through vehicle innovation, performance engineering, or simply showing up year after year, Toyota’s support is rooted in a shared belief: mobility can change lives, and determination can move the world.

 

As these athletes continue their journeys toward the highest levels of international competition, Toyota is proud to be along for the ride—celebrating every milestone, breakthrough and comeback along the way.

If you’re shopping for a new Dodge Charger that stands out straight from the factory, Dodge just gave you two more reasons to look hard at the SIXPACK-powered 2026 Charger Scat Pack and Charger R/T.

 

Dodge has officially introduced two new factory customization options—a Satin Black hood graphic and Fratzog dual stripes—designed to amplify the Charger’s aggressive muscle car presence while staying fully backed by the factory. This is customization without compromise.

 

Factory-Custom Style for the 2026 Dodge Charger SIXPACK

 

The new appearance options are available exclusively on SIXPACK-powered Charger models, including the 550-horsepower Charger Scat Pack and the 420-horsepower Charger R/T. Both upgrades were designed to complement the Charger’s widebody stance, sculpted performance hood, and modern muscle-car proportions.

 

According to Dodge CEO Matt McAlear, this is only the beginning of a broader push toward factory-approved personalization—giving buyers more freedom to build a Charger that reflects their style without relying on aftermarket mods.

 

Satin Black Hood Graphic: Subtle, Aggressive, and Purpose-Built

 

The new Satin Black hood graphic adds a stealthy, high-contrast focal point to the Charger’s front end.

 

Key highlights:

 

 

For buyers who want a more menacing look without going over the top, this hood graphic delivers pure muscle-car attitude.

 

Fratzog Dual Stripes: Modern Muscle With Heritage DNA

 

For those who want their Charger to announce itself from a block away, the new Fratzog dual stripes do exactly that.

 

What makes them special:

 

 

The Fratzog emblem—now the symbol of Dodge’s next-generation vehicles—connects modern performance with Dodge’s deep muscle-car roots. These stripes were first seen on Charger Daytona models and now make their way to SIXPACK-powered Chargers.

 

Mopar Accessories Expand Charger Customization Even Further

 

Beyond stripes and hood graphics, Dodge is backing up its customization promise with a growing catalog of Mopar accessories for the Charger SIXPACK, including:

 

 

It’s all part of Dodge’s factory-supported approach to personalization—designed to protect warranty coverage while enhancing performance and style.

 

Why the 2026 Dodge Charger Is One of the Hottest New Cars on the Market

 

The all-new Dodge Charger multi-energy lineup is already stacking up awards, including:

 

 

And performance shoppers have real choices:

 

 

Every Charger comes standard with all-wheel drive and is available in two-door or four-door configurations.

 

The Bottom Line

 

With the addition of the Satin Black hood graphic and Fratzog dual stripes, Dodge is making it easier than ever to buy a new Dodge Charger that looks custom-built straight from the factory. For muscle-car fans who want bold design, modern performance, and real personalization options, the 2026 Dodge Charger SIXPACK just raised the bar. If you’re in the market for a new performance car that blends heritage, technology, and attitude—this Charger deserves a serious look.

If you’re shopping for a mid-size, three-row SUV, chances are the Hyundai Palisade and Kia Telluride are already on your shortlist—and for good reason. These two SUVs have long been sibling rivals under the same corporate umbrella, sharing platforms and engineering while maintaining distinct personalities.

 

Now, both models are entering new chapters. The Hyundai Palisade was redesigned for the 2026 model year, while the second-generation Kia Telluride has just been unveiled as a 2027 model. With fresh styling, new powertrain options, and expanded trim lineups, here’s how they compare in the areas that matter most.

 

Size, Seating, and Cargo Space

 

On paper, the Palisade and Telluride are nearly identical in size. Both ride on the same 116.9-inch wheelbase, and overall length is essentially a wash: the Telluride measures 199.2 inches long, while the Palisade ranges from 199.2 to 200.4 inches depending on trim. Width is also separated by only fractions of an inch.

 

Inside, both SUVs come standard with three rows of seating. Lower trims use a second-row bench seat, allowing for eight-passenger capacity. Mid-level trims switch to second-row captain’s chairs, reducing seating to seven but improving comfort and access to the third row.

 

Where the Kia gains a slight edge is cargo space:

 

Behind the third row:

 

 

With the third row folded:

 

 

Maximum cargo capacity:

 

 

The differences aren’t dramatic, but the Telluride consistently squeezes out a bit more room.

 

Engines, Hybrids, and Towing

 

One of the biggest changes for this generation is the introduction of hybrid powertrains for both models. The shared hybrid setup pairs a turbocharged 2.5-liter four-cylinder engine with a six-speed automatic transmission and two electric motors. Total system output is 329 horsepower, and all-wheel drive comes standard with the hybrid.

 

Where the two diverge is in their base engines:

 

Hyundai Palisade:

 

 

Kia Telluride:

 

 

The Hyundai offers the smoother, traditional V-6, while the Kia counters with more low-end torque from its turbo-four.

 

Towing capacity is identical for both non-hybrid models at 5,000 pounds. Hybrid versions tow slightly less:

 

 

All-wheel-drive versions include a dedicated tow mode that adjusts transmission behavior for hauling.

 

Fuel Economy

 

As expected, the hybrids are the fuel-efficiency leaders. At the time of writing, EPA ratings are available only for the Palisade Hybrid:

 

 

For gas-only models, the numbers are closer than you might expect given the engine differences:

 

AWD (both models): 18 mpg city / 24 mpg highway

 

FWD:

 

Off-road trims take a small hit, with the Palisade XRT Pro rated at 16/22 mpg and the Telluride X-Pro at 17/22 mpg.

 

Off-Road Trims: XRT Pro vs. X-Pro

 

Both brands now offer more rugged-looking variants aimed at light off-road use:

 

 

The Telluride X-Pro has slightly more ground clearance at 9.1 inches, compared to 8.4 inches for the Palisade XRT Pro. Neither model includes skid plates, so these trims are better suited for dirt roads and snow than serious rock crawling.

 

Pricing and Trim Levels

 

Both SUVs offer a wide—and sometimes overwhelming—range of trims.

 

2026 Hyundai Palisade (gas):

 

 

Palisade Hybrid:

 

 

2027 Kia Telluride (gas):

 

 

Telluride Hybrid:

 

 

In practice, pricing between the two brands is extremely close across the lineup.

 

Final Thoughts

 

The Hyundai Palisade and Kia Telluride remain two of the most closely matched SUVs on the market. They share platforms, offer similar space and technology, and now both provide hybrid options for buyers prioritizing efficiency.

 

The key differentiator comes down to powertrain philosophy and design preference. Hyundai sticks with a traditional V-6 for its base engine, while Kia leans into a turbocharged four-cylinder. Beyond that, styling and brand feel may ultimately matter more than specs. Either way, shoppers can’t really go wrong—these siblings continue to push each other to be better.

Chevrolet is having a moment—and Car and Driver just confirmed it. In the magazine’s annual Editors’ Choice Awards, eight Chevy vehicles earned top honors, proving once again that the bowtie brand delivers across performance, practicality, and value.

 

Every year, Car and Driver puts more than 450 vehicles through rigorous testing, scoring each on a 10-star scale. Only those earning at least nine stars make the Editors’ Choice list. For 2026, that elite group includes 131 vehicles total, and Chevrolet claimed an impressive share of them.

 

The Chevrolet Editors’ Choice Winners

 

Here are the Chevy vehicles that rose to the top this year:

 

 

From compact crossovers to full-size SUVs and world-class sports cars, the list highlights just how wide Chevrolet’s lineup really is.

 

Performance Icons and Everyday All-Stars

 

The Corvette family once again dominated the performance conversation. The Stingray, E-Ray, Z06, and the newly recognized ZR1 show how Chevrolet continues to push the limits of American sports cars, with multiple powertrains and personalities that appeal to a broad range of enthusiasts.

 

At the same time, vehicles like the Trax, Tahoe, and Suburban prove that Chevy’s strength isn’t limited to the track. These models blend practicality, comfort, and everyday usability—exactly what many shoppers are looking for.

 

In fact, several of these Editors’ Choice winners also landed spots on Car and Driver’s 2026 10Best Cars and SUVs lists, including the Chevrolet Trax, Corvette Stingray, Corvette E-Ray, Tahoe, and Suburban.

 

Why Editors’ Choice Matters

 

As Car and Driver Editor-in-Chief Tony Quiroga puts it, the Editors’ Choice Awards are designed to help overwhelmed shoppers focus on the very best vehicles on the market. Any model that earns this recognition is considered worthy of serious consideration—and Chevrolet delivered eight of them.

 

A Strong Signal for Chevy’s Future

 

These awards underscore Chevrolet’s ability to meet drivers where they are, whether that means affordable transportation, family-ready SUVs, or high-performance machines. With GM continuing to invest in new technologies like advanced battery chemistries, software-defined vehicle architectures, and enhanced driver-assist features, the momentum behind Chevrolet shows no signs of slowing down.

 

Bottom line: if you’re shopping for a new vehicle in 2026, odds are there’s an Editors’ Choice–winning Chevy that fits your life—and your driveway.

If you’re shopping for a Volkswagen SUV, two standout options are the Volkswagen Taos and the Volkswagen Tiguan. Both offer German engineering, modern tech, and impressive versatility—but they’re built for slightly different drivers. In this comparison, we’ll break down the key differences between the VW Taos vs VW Tiguan to help you decide which compact or midsize SUV fits your lifestyle best. Whether you’re searching for the best compact SUV, a fuel-efficient Volkswagen, or a family-friendly crossover, this guide has you covered.

 

Overview: Taos vs Tiguan at a Glance

 

The Volkswagen Taos is a subcompact SUV designed for efficiency, affordability, and city driving. The Volkswagen Tiguan, on the other hand, is larger, more powerful, and offers available third-row seating—making it a popular choice among families.

 

Quick comparison:

 

 

Performance and Driving Experience

 

Volkswagen Taos Performance

 

The VW Taos is ideal for drivers who want a nimble, easy-to-maneuver SUV. Its turbocharged engine delivers smooth acceleration while maintaining excellent fuel economy—perfect for commuting and urban driving.

 

Why drivers love the Taos:

 

 

If you’re searching for a fuel-efficient compact SUV or a small SUV for city driving, the Taos checks all the right boxes.

 

Volkswagen Tiguan Performance

 

The Volkswagen Tiguan offers a more confident, planted feel on the road, especially at highway speeds. Its larger size and longer wheelbase make it ideal for road trips and family travel.

 

Tiguan performance highlights:

 

 

Drivers looking for a midsize SUV with AWD or a family-friendly Volkswagen SUV often lean toward the Tiguan.

 

Interior Space and Comfort

 

Taos Interior

 

Despite its smaller footprint, the Volkswagen Taos interior is surprisingly spacious. It comfortably seats five passengers and offers generous headroom and legroom for a subcompact SUV.

 

Interior highlights:

 

 

The Taos is a great fit if you want a small SUV with a big interior feel.

 

Tiguan Interior

 

The Volkswagen Tiguan interior is where size really makes a difference. With more cargo capacity and an available third row, the Tiguan stands out in its class.

 

Why families love the Tiguan:

 

 

If you need a Volkswagen SUV with third-row seating, the Tiguan is the clear winner.

 

Technology and Safety Features

 

Both models come equipped with Volkswagen IQ.DRIVE®, a suite of advanced driver-assistance features.

 

Standard and available tech includes:

 

 

Whether you choose the Taos or Tiguan, you’ll get a tech-forward Volkswagen SUV built with safety in mind.

 

Fuel Efficiency

 

Fuel economy is one of the biggest differences in the Taos vs Tiguan comparison.

 

 

If saving on fuel is a top priority, the Taos has the edge.

 

Price and Value

 

The Volkswagen Taos price typically starts lower, making it a smart entry point for first-time SUV buyers or those downsizing from a larger vehicle. The Volkswagen Tiguan price is higher, but you’re paying for added space, versatility, and family-friendly features.

 

Value breakdown:

 

 

Which Volkswagen SUV Should You Choose?

 

Choose the Volkswagen Taos if you:

 

 

Choose the Volkswagen Tiguan if you:

 

 

Final Thoughts: VW Taos vs VW Tiguan

 

The Volkswagen Taos and Volkswagen Tiguan are both excellent SUVs—it all comes down to your lifestyle. The Taos excels as a compact SUV with great MPG, while the Tiguan shines as a versatile, family-ready Volkswagen SUV. No matter which one you choose, you’ll enjoy Volkswagen’s signature blend of comfort, safety, and refined driving dynamics.

The Jeep Wrangler has always been the gold standard for off-road adventure—but for 2026, it levels up in a big way. From a ferocious new V-8-powered Moab 392 to smarter design tweaks and bold new colors, the latest Wrangler lineup delivers more capability, more personality, and more reasons to go topless and doorless. Here’s a closer look at what’s new for the 2026 Jeep Wrangler.

 

Introducing the Wrangler Moab 392

 

The headline addition for 2026 is the all-new Wrangler Moab 392, a four-door beast built for serious off-roaders who crave muscle-car power in trail-rated form. At its heart is a 6.4-liter V-8 engine producing a jaw-dropping 470 horsepower and 470 lb.-ft. of torque, paired with an eight-speed automatic transmission. The Moab 392 comes loaded with hardcore hardware, including:

 

 

It’s Wrangler capability taken to the extreme—right off the showroom floor.

 

Easier Open-Air Freedom Than Ever

 

Jeep made one of the Wrangler’s most beloved features even better. For 2026, an enhanced door hinge system allows for quicker, easier door removal, making it simpler than ever to enjoy that iconic open-air Jeep experience. Less wrenching. More trail time.

 

New Limited-Edition Colors Turn Up the Personality

 

Wrangler style gets a bold refresh for 2026 with the addition of Reign, plus several limited-edition colors arriving later in the model year:

 

 

These join a full color palette that already includes favorites like Firecracker Red, Hydro Blue, ‘41, and Granite Crystal—ensuring there’s a Wrangler for every personality.

 

Expanded Capability Options on Willys

 

The Willys trim gets more rugged for 2026 with newly available steel bumpers and a front Warn winch (two-door models only). It’s another nod to Wrangler’s off-road roots, giving drivers more trail-ready tools straight from the factory.

 

Powertrains Built for Every Type of Adventure

 

The 2026 Wrangler offers three proven engine options:

 

 

Whether you want efficiency, classic Jeep performance, or full-throttle V-8 power, there’s a Wrangler built for your drive.

 

Legendary Capability, Still Best in Class

 

Wrangler’s trail credentials remain unmatched for 2026, with:

 

 

In other words: still the benchmark.

 

2026 Jeep Wrangler Trim Lineup

 

The full 2026 Wrangler lineup includes:

 

 

Interior color choices include Black or Black/Mantis Green, keeping things rugged and trail-ready inside.

Super Bowl LX isn’t just about what happens on Sunday—it’s about the moments, communities, and futures being built all season long. This year, Toyota is showing up All In. All Season. with unforgettable fan experiences, powerful storytelling, and a bold investment in the future of flag football—especially for girls.

 

From a glow-in-the-dark flag football game under the lights to hands-on activations at Super Bowl Experience, Toyota is turning Super Bowl week into a celebration of innovation, inclusion, and opportunity.

 

A Season-Long Commitment to the Athlete Journey

 

Super Bowl LX marks the culmination of Toyota’s “All In. All Season.” campaign, a nationwide effort supporting NFL FLAG programs and youth athletes across the country. Through partnerships with Toyota dealers, more than 300,000 flag football players participated in local league play this season—strengthening communities and creating access to the game at the grassroots level.

 

Along the way, fans were invited to join the journey, with chances to win weekly prizes—including a first-ever opportunity to score Brock Purdy’s favorite Toyota Sequoia Capstone.

 

The Toyota Glow Up Classic: A Moment for Females in Flag

 

The future of football takes center stage on February 4 with the Toyota Glow Up Classic, a one-of-a-kind, glow-in-the-dark flag football game spotlighting elite high school female athletes from the Bay Area.

 

Played under UV lights on the same field that hosts the Pro Bowl Games just one day earlier, the Glow Up Classic transforms the game into a spectacle—complete with glowing jerseys, illuminated gear, and on-field mentorship from Team Toyota athletes. Scheduled appearances include Brock Purdy, Puka Nacua, Michael Pittman Jr., Kyle Hamilton, and Jordan Love, with Eli Manning and Kylie Kelce stepping in as guest referees.

 

Beyond the game itself, Toyota is leaving a lasting legacy in Santa Clara by donating to the 49ers Foundation to help fund permanent lighting for the Townsend Buscher Field renovation—ensuring youth athletes can continue to play long after Super Bowl week ends.

 

The Glow Up Classic builds on last year’s inaugural event, which resulted in permanent lighting at New Orleans’ 18th Ward Field—still supporting youth play today.

 

Honoring the Next Generation at NFL Honors

 

Toyota’s commitment to youth athletes continues at NFL Honors on February 5, where the NFL FLAG Player of the Year Presented by Toyota Award will recognize standout female and male youth flag players who exemplify leadership, performance, and passion for the game.

 

Super Bowl Experience: Fans Take the Wheel

 

Fans can step into the action at Super Bowl Experience with the Toyota Touchdown Drive, running February 3–7. Interactive activations showcase Toyota’s innovation and creativity across its vehicle lineup, including:

 

 

All In—On and Off the Field

 

From supporting hundreds of thousands of youth athletes to creating unforgettable Super Bowl moments, Toyota’s presence at Super Bowl LX is about more than football. It’s about investing in communities, elevating underrepresented voices, and lighting the path forward for the next generation of players—especially girls in flag football. Because the future of the game doesn’t just happen, it’s built.

If you’ve ever road-tripped in an EV, you know this truth: charging convenience can make or break the experience. Chevy gets that—and it’s why GM is rolling out a more streamlined public charging experience that puts simplicity front and center for Chevy EV drivers.

 

One App. Thousands of Chargers.

 

Chevy drivers can now find, charge, and pay at more than 5,000 Electrify America fast-charging stations—including Hyper-Fast 350-kW chargers—directly through the myChevrolet app. No extra apps. No juggling accounts. Just open the app that’s already on your phone and you’re good to go. This integration with Electrify America creates a unified charging experience designed to reduce friction and make EV ownership easier, especially on longer trips.

 

Charging Without the Guesswork

 

With Electrify America built right into the myChevrolet app, drivers can head to the Public Charging section and instantly see supported charging stations across the U.S. Whether you’re commuting across town or crossing state lines, everything you need is in one place.

 

From there, Chevy EV drivers can:

 

 

It’s all about saving time—and mental energy—when you’re on the road.

 

Part of a Bigger Charging Ecosystem

 

This Electrify America integration is just one piece of GM’s broader charging strategy. Across the U.S. and Canada, GM EV drivers now have access to more than 250,000 public charging stations, giving Chevy owners flexibility and confidence wherever they drive.

 

As Wade Sheffer, GM Energy’s vice president, put it, the goal isn’t just more chargers—it’s better public charging experiences. And that means collaboration, smart software, and removing unnecessary barriers for drivers.

 

Electrify America agrees. With more Hyper-Fast chargers available nationwide, Chevy EV drivers get a reliable, seamless charging experience designed to keep them moving toward the places that matter.

 

Built for the Way EV Drivers Actually Travel

 

As Chevy continues to expand its EV lineup, GM Energy remains focused on innovation and partnerships that support real-world driving needs. Streamlining public charging isn’t just a tech upgrade—it’s a quality-of-life improvement for anyone making the switch to electric.

Forza fans have been asking for it for years—and now it’s officially happening. When Forza Horizon 6 was announced as being set in Japan, hype hit overdrive. During Xbox’s recent Developer Direct broadcast, Playground Games finally pulled back the curtain on one of the biggest reveals yet: the game’s cover art. And it’s a huge moment for Toyota.

 

For the first time in Forza Horizon history, the cover features vehicles from a single parent automaker—and Toyota is owning the spotlight.

 

GR Performance Meets Legendary Capability

 

Headlining the Forza Horizon 6 cover are two very different, but equally iconic, Toyota vehicles:

 

 

Seeing these two vehicles side by side perfectly captures the spirit of Forza Horizon 6: blistering performance on pavement and unstoppable capability off it. With Japan as the game’s setting, the pairing feels especially fitting—modern motorsport innovation meets decades of rugged heritage.

 

Toyota Motor Corporation has expressed excitement about having its top on- and off-road performance vehicles lead the cover art, marking a major milestone not just for the franchise, but for the brand’s presence in gaming culture.

 

A First for Forza Horizon

 

The cover reveal isn’t just cool—it’s historic. This marks the first time a Forza Horizon cover has featured vehicles from only one automaker, underscoring Toyota’s influence and versatility across multiple driving disciplines. Whether players prefer drifting mountain roads or tackling rough terrain, the cover cars alone hint at the variety waiting in-game.

 

Release Date and Platforms

 

Alongside the cover art reveal, Playground Games also confirmed when players can get behind the wheel:

 

 

Forza Horizon 6 will launch on Xbox Series X|S, PC, Xbox Cloud, Steam, and will be available day one with Game Pass Ultimate. The game is also set to arrive on PlayStation later in 2026, expanding the Horizon festival to even more players.

 

The Road Ahead

 

With Japan as the backdrop and Toyota’s GR GT and Land Cruiser leading the charge, Forza Horizon 6 is shaping up to be one of the most exciting entries in the series yet. If the cover art is any indication, players can expect a celebration of speed, culture, and automotive passion—Toyota style. Buckle up. May 2026 can’t come soon enough.

Big news from the mountains: Jeep is now the official global automotive partner of The Snow League, and the collaboration feels like a match that was always meant to happen. Two brands built on freedom, progression, and chasing the next adventure are officially teaming up—and they’re doing it in a way that adds real heat to competition on snow.

 

Announced January 26, 2026, in New York City, the multi-season partnership connects one of the world’s most iconic adventure brands with the first professional winter sports league fully dedicated to snowboarding and freeskiing. And this isn’t just logo placement and handshakes. Jeep is rolling in with activations, on-site experiences, and an all-new performance award that’s going to turn heads in every halfpipe.

 

Enter: The Jeep Biggest Air Badge

 

At the center of the partnership is the debut of the Jeep Biggest Air Badge, a brand-new, performance-based award that will be handed out at every Snow League halfpipe event. One male and one female athlete—across both ski and snowboard—will earn the badge for throwing down the biggest air of the event.

 

What makes this award special is that it lives outside the traditional podium system. You don’t need to win the event to win the Jeep Badge. Instead, it celebrates those jaw-dropping, progressive moments that define why fans love these sports in the first place—raw power, commitment, and fearless innovation. Winners will also wear a physical Jeep brand patch during live events and broadcasts, giving the award serious visibility and cementing it as a new badge of honor within the league.

 

Bringing Jeep to the Heart of the Action

 

Jeep’s presence will be felt on-site starting at The Snow League’s third event of its debut season, returning to Buttermilk at Aspen Snowmass on February 27–28. Fans can expect immersive experiences, event sponsorships, and the chance to get up close with Jeep’s latest vehicle lineup.

 

The partnership continues overseas at LAAX, Switzerland (March 19–21), where Jeep will once again showcase new models and host fan activations—blending automotive culture with world-class winter sport in a way that feels authentic, not forced.

 

Shaun White: A Natural Fit

 

Snow League founder Shaun White will serve as a global ambassador for the Jeep brand, continuing a relationship that’s already been years in the making. White’s involvement adds credibility and continuity to the partnership—and reinforces Jeep’s long-standing connection to winter sports and the action-sports lifestyle.

 

As Snow League CEO Omer Atesmen put it, the collaboration is about more than sponsorship: it’s about elevating competition and engaging fans in new ways. From the Jeep Badge to on-mountain activations, the goal is to build something that pushes the sport forward.

 

Jeep CEO Bob Broderdorf echoed that sentiment, highlighting Jeep’s 80+ year history of helping adventurers chase snowy terrain—and teasing that the brand is bringing new meaning to “Snow Mode” through first-of-its-kind event activations and a celebration of power and performance in the powder.

 

A Global Stage for a Global Brand

 

Jeep’s storytelling will be deeply integrated into Snow League broadcasts and social platforms throughout the 2026 season. That matters, because The Snow League is already available in more than 175 countries worldwide, spanning six continents and an unprecedented lineup of television, streaming, and digital media partners.

In other words: when someone sends it sky-high in the halfpipe, the whole world is watching—and now Jeep is part of that moment.

 

The Bigger Picture

 

Launched in June 2024, The Snow League is reshaping professional winter sports with a four-event global format and a $2.2 million season purse. Season one kicked off in Aspen, traveled to Yunding Snow Park in China, returns to Aspen this February, and wraps up in LAAX, where the first-ever Snow League World Champions will be crowned.

With Jeep officially on board, the league isn’t just growing—it’s leveling up. Between the Biggest Air Badge, hands-on fan experiences, and a shared obsession with adventure, this partnership feels less like a sponsorship and more like a statement: winter sports are evolving, and the future is bold, loud, and flying higher than ever.