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Big news from the mountains: Jeep is now the official global automotive partner of The Snow League, and the collaboration feels like a match that was always meant to happen. Two brands built on freedom, progression, and chasing the next adventure are officially teaming up—and they’re doing it in a way that adds real heat to competition on snow.
Announced January 26, 2026, in New York City, the multi-season partnership connects one of the world’s most iconic adventure brands with the first professional winter sports league fully dedicated to snowboarding and freeskiing. And this isn’t just logo placement and handshakes. Jeep is rolling in with activations, on-site experiences, and an all-new performance award that’s going to turn heads in every halfpipe.
At the center of the partnership is the debut of the Jeep Biggest Air Badge, a brand-new, performance-based award that will be handed out at every Snow League halfpipe event. One male and one female athlete—across both ski and snowboard—will earn the badge for throwing down the biggest air of the event.
What makes this award special is that it lives outside the traditional podium system. You don’t need to win the event to win the Jeep Badge. Instead, it celebrates those jaw-dropping, progressive moments that define why fans love these sports in the first place—raw power, commitment, and fearless innovation. Winners will also wear a physical Jeep brand patch during live events and broadcasts, giving the award serious visibility and cementing it as a new badge of honor within the league.
Jeep’s presence will be felt on-site starting at The Snow League’s third event of its debut season, returning to Buttermilk at Aspen Snowmass on February 27–28. Fans can expect immersive experiences, event sponsorships, and the chance to get up close with Jeep’s latest vehicle lineup.
The partnership continues overseas at LAAX, Switzerland (March 19–21), where Jeep will once again showcase new models and host fan activations—blending automotive culture with world-class winter sport in a way that feels authentic, not forced.
Snow League founder Shaun White will serve as a global ambassador for the Jeep brand, continuing a relationship that’s already been years in the making. White’s involvement adds credibility and continuity to the partnership—and reinforces Jeep’s long-standing connection to winter sports and the action-sports lifestyle.
As Snow League CEO Omer Atesmen put it, the collaboration is about more than sponsorship: it’s about elevating competition and engaging fans in new ways. From the Jeep Badge to on-mountain activations, the goal is to build something that pushes the sport forward.
Jeep CEO Bob Broderdorf echoed that sentiment, highlighting Jeep’s 80+ year history of helping adventurers chase snowy terrain—and teasing that the brand is bringing new meaning to “Snow Mode” through first-of-its-kind event activations and a celebration of power and performance in the powder.
Jeep’s storytelling will be deeply integrated into Snow League broadcasts and social platforms throughout the 2026 season. That matters, because The Snow League is already available in more than 175 countries worldwide, spanning six continents and an unprecedented lineup of television, streaming, and digital media partners.
In other words: when someone sends it sky-high in the halfpipe, the whole world is watching—and now Jeep is part of that moment.
Launched in June 2024, The Snow League is reshaping professional winter sports with a four-event global format and a $2.2 million season purse. Season one kicked off in Aspen, traveled to Yunding Snow Park in China, returns to Aspen this February, and wraps up in LAAX, where the first-ever Snow League World Champions will be crowned.
With Jeep officially on board, the league isn’t just growing—it’s leveling up. Between the Biggest Air Badge, hands-on fan experiences, and a shared obsession with adventure, this partnership feels less like a sponsorship and more like a statement: winter sports are evolving, and the future is bold, loud, and flying higher than ever.
Toyota took to its official channels with a single, shadowy teaser image featuring the rear silhouette of an SUV and one tantalizing line: “Something new is on the horizon.” There were no badges, no specs, and no official model name — but what Toyota did show has ignited a wave of excitement.
Even in the darkness, a few subtle details shine through:
The SUV has a boxy, squared-off shape, with broad fenders and a straight roofline that suggest roomy interior space.
The rear sports a full-width LED taillight bar, giving it a modern and distinctive look.
Roof rails and a shark-fin antenna indicate a vehicle ready for practical use — and possibly adventure.
All in all, the silhouette points to a vehicle that’s bigger and bolder than your typical crossover.
With Toyota remaining tight-lipped about the details, enthusiasts and auto journalists are already tossing around theories on what this could be. Some of the leading possibilities include:
A Next-Generation Highlander
The current Highlander has been on sale since 2020, making it one of Toyota’s oldest SUV models. Many believe Toyota could be teasing a full redesign — and possibly a switch to electric power.
A Three-Row Electric SUV
Toyota has publicly discussed plans for two large, three-row electric SUVs, including production in the United States. The silhouette’s size and stance match what many think could be a fully electric, family-oriented SUV designed to compete with the likes of the Kia EV9. Some online outlets even speculate the teaser could point toward something like a bZ5X-style electric SUV — but with Toyota’s naming conventions still in flux, that’s far from confirmed.
Not a Refresh — Something New
What’s notable in the Car and Driver report is the elimination of recent-update models: vehicles like the RAV4, 4Runner, and Land Cruiser have all been refreshed recently, making them unlikely candidates for this teaser. That suggests Toyota isn’t just teasing a mid-cycle update — it might be preparing a new model altogether.
Toyota didn’t drop a full reveal — but that was never the point. With just one shadowy silhouette and a promise of something new, the company has driven speculation into high gear. Whether it’s a next-generation Highlander, an all-electric family hauler, or an entirely new model, one thing’s clear:
Toyota wants us watching — and curious — for what comes next.
Stay tuned — we’ll update you as more details surface.
Some cars are fast. Some cars are rare. And then there are cars that mean something. At the 2026 Barrett-Jackson Scottsdale Auction, Chevrolet proved that performance and purpose can share the same lane. A bespoke, one-of-one 2026 Corvette ZR1X Stars & Steel Edition crossed the block on Saturday, January 24, selling for an incredible $2.6 million—with 100% of the hammer price benefiting the Tunnel to Towers Foundation. That’s not just a big number. That’s real impact for America’s heroes.
This wasn’t just any ZR1X. Inspired by Chevrolet’s Stars & Steel collection celebrating the 250th anniversary of the United States, the car is based on the fastest American production vehicle to lap the Nürburgring Nordschleife—and then taken several notches higher.
The one-off ZR1X features:
In short: a future icon the moment it rolled onto the stage.
Every dollar from the sale is going directly to the Tunnel to Towers Foundation, supporting their mission to:
It’s a mission that deeply aligns with Chevrolet’s celebration of American pride and service.
“To honor those who serve, Chevrolet created a 1-of-1 edition of America’s quickest production car, the Corvette ZR1X,” said Scott Bell, Vice President of Global Chevrolet. “We’re proud to know the winning bid will go directly to supporting first responders and veterans in need across the United States.”
The winning bidder? Rick Hendrick, Chairman and CEO of Hendrick Automotive Group and owner of Hendrick Motorsports—no stranger to rare metal or meaningful philanthropy. Along with the car, Hendrick will receive:
Yes, that’s right—the beloved Build Your Own Engine experience is officially back.
Last seen in 2019, Chevrolet’s factory-guided engine build program makes its return with the ZR1X—and it’s expanding. Starting this spring, customers ordering a Corvette Z06, ZR1, or ZR1X can opt into the experience, assembling and signing the V8 engine that will power their car alongside master builders at the Performance Build Center in Bowling Green. Chevrolet now stands alone as the only automaker offering customers this level of hands-on craftsmanship.
This auction is just the latest chapter in Chevrolet and GM’s long partnership with Tunnel to Towers. Over the past 12 years, the collaboration has raised more than $11.6 million for wounded veterans—now climbing even higher.
“This incredible gift will help us continue delivering on our promise to never forget the families of our fallen heroes,” said Frank Siller, Chairman and CEO of Tunnel to Towers. “Through the generosity of Chevrolet, Barrett-Jackson, and this winning bidder, we carry forward that spirit of selfless service.”
With this sale, Chevrolet has now raised $15.5 million through Barrett-Jackson charity auctions via eighth-generation Corvettes alone.
For over 70 years, Corvette has symbolized American performance. This one-of-one ZR1X proves it can also symbolize gratitude, sacrifice, and purpose. As Barrett-Jackson Chairman and CEO Craig Jackson summed it up: owning this car isn’t just about rarity—it’s about making a difference. And at $2.6 million raised for America’s heroes, that difference is already being felt.
The Car Mom Car of the Year award isn’t about luxury badges or flashy marketing. It’s about real-world functionality for real families. Kelly Stumpe—aka The Car Mom—is a mom of four kids under six and a Certified Child Passenger Safety Technician. She evaluates vehicles through the lens of daily family life:
Each year, she reviews the most notable redesigns and refreshes available for sale and crowns the one that truly delivers. For 2025, the Ford Expedition rose to the top.
If car seats are part of your life (or will be soon), the Expedition is in a league of its own. It’s:
These details aren’t flashy—but they’re huge for safety, flexibility, and longevity as kids grow.
This is The Car Mom’s favorite feature for a reason. The Expedition’s second-row seats slide and tilt forward even with a rear-facing car seat installed—a feature affectionately known as The Car Seat Tilt. For families who need daily third-row access while keeping little ones rear-facing, this is a rare and incredibly valuable win.
So many SUVs technically have a third row… but barely. The Expedition’s third row offers:
Kids and adults can ride comfortably back there, making it a true three-row SUV—not just on paper.
Especially in the Expedition MAX, cargo space is unmatched. There’s room behind the third row for groceries, sports gear, strollers, and everything else that comes with family chaos.
Smart touches like:
…prove that this vehicle was designed by people who actually use their trunks.
The Expedition’s tech upgrades feel modern but not overwhelming:
It’s thoughtful tech—designed to make driving easier, not more complicated.
The 2025 Ford Expedition isn’t just big—it’s brilliantly designed for families who use every seat, every row, and every inch of their vehicle. Functional. Flexible. Family-first. That’s why it proudly earns The Car Mom’s 2025 Car of the Year title.
Winter can transform even the most familiar roads into unpredictable hazards. Snow, ice, and freezing rain reduce traction, visibility, and reaction time, making driving more dangerous. Whether you’re commuting to work, running errands, or heading out for a winter adventure, staying safe behind the wheel requires preparation, caution, and awareness. Here are some practical tips to help you navigate winter weather safely.
A safe winter journey starts before you even hit the road. Take these steps to make sure your car is ready for the season:
Even experienced drivers need to modify their habits in winter weather:
Skids are common in winter, but how you respond can make all the difference:
Sometimes, the safest option is not to drive at all. If roads are icy or visibility is poor, using public transportation or delaying travel is better than risking an accident.
If you are in need of new tires, a battery test, or anything else to ensure you and your vehicle make it through the winter, visit Diehl Automotive and let us set you up for safety!
Browse our inventory of 4WD and AWD vehicles here!
Ford has made pickup trucks for decades, and today the Ranger and Maverick sit at the heart of its midsize and compact segments. While both carry the iconic blue oval and pickup-truck DNA, they’re tailored for different lifestyles and priorities. Let’s break down the key differences so you can pick the right one for you.
Ford Maverick
Ford Ranger
Ford Maverick
Ford Ranger
Bottom line: If you want fuel efficiency and city-friendly power, Maverick wins. For raw capability and higher performance, Ranger takes the edge.
Both trucks seat up to five people, but the feel inside is different:
Maverick
Ranger
Everyday vibe: Maverick is more car-like and accessible; Ranger feels more truck-centric and substantial.
One of the biggest differences is price:
Maverick: Starts near the mid-$20,000s – making it one of the most affordable new trucks on the market.
Ranger: Starts in the mid-$30,000s and can climb well into the $40,000s or beyond for high trims and off-road packages like the Ranger Raptor.
If your budget is tight but you still want a capable pickup, Maverick is very compelling. Ranger’s higher price buys stronger capability and more features overall.
Choose the Ford Maverick if you:
Choose the Ford Ranger if you:
If winter, mountains, and pushing limits are your love language, Jeep and X Games Aspen are speaking directly to you in 2026. Jeep® is officially back at X Games Aspen—and not just back, but leveled all the way up. For the first time ever, Jeep will serve as the presenting partner and exclusive automotive partner of the event, marking a major milestone in a relationship that’s been rolling strong for more than 20 years. Say hello to X Games Aspen 2026 Driven by Jeep, happening January 23–25 at Buttermilk Mountain in Aspen, Colorado.
One of the biggest headlines? Jeep now has full ownership of all four Slopestyle competitions:
That’s the most iconic competition terrain at X Games—and Jeep’s name will be front and center on the slopes where progression, creativity, and guts collide. Expect Jeep branding woven directly into the course design, features, and broadcast moments that define the weekend.
New for 2026, the Jeep Golden Grille Award (for both men and women) will honor athletes whose performances best embody Jeep’s core values: freedom, adventure, and passion. It’s not just about podium finishes—it’s about spirit, style, and pushing boundaries. The award will live across broadcasts, social, and on-site moments, celebrating what makes X Games athletes unforgettable.
Fans at Aspen will want to make a pit stop at Jeep Base Camp, a heated hub located at the base of Buttermilk Mountain. From here, attendees can catch views of the Slopestyle and Halfpipe while warming up with seating, hot chocolate, and Jeep-branded beignets (while they last).
There’s more:
Basically, it’s the coziest way to experience some of the coldest, most intense action sports on the planet.
Jeep’s presence won’t be subtle. More than a dozen vehicles will be on-site across the mountain, including:
On top of that, the Jeep Grand Wagoneer will provide shuttle service on Buttermilk Mountain—proof that Jeep’s “go anywhere, do anything” motto isn’t just marketing talk.
From premium broadcast placements and custom on-air features to social content across Jeep, X Games, and athlete channels, Jeep will dominate the X Games ecosystem. Expect co-branded graphics, product placement, streaming integrations on platforms like ESPN+, Roku, and YouTube, and a massive social push before and throughout the event.
As Jeep CEO Bob Broderdorf put it, snow is one of Jeep’s favorite terrains—and X Games Aspen is the ultimate proving ground. X Games leadership echoed the sentiment, calling Jeep’s return as presenting partner a “huge win” that raises the bar for both athletes and fans.
X Games Aspen 2026 Driven by Jeep will bring together over 150 of the world’s best ski, snowboard, and snowmobile athletes, plus live music performances from artists like Alesso and Disco Lines. Daytime events are free and open to the public, with tickets required after 4 p.m. MT—making it one of the most accessible, high-energy winter sports events anywhere.
At the end of the day, this partnership just makes sense. Jeep and X Games share the same DNA: boldness, creativity, and an unshakable drive to explore what’s possible. In 2026, that spirit is carving fresh lines straight through Aspen.
Toyota has long been a pioneer in electrified transportation — more than two decades ago, it introduced the world’s first mass-produced hybrid, the Prius, and today it stands as one of the automotive industry’s most electrification-focused legacy manufacturers. With a strategy built around choice — from traditional hybrids to plug-in hybrids, fuel-cell vehicles, and fully battery-electric models — Toyota is uniquely positioned during this transitional era in automotive history.
Toyota’s hybrid vehicles combine gasoline engines with electric motors to maximize fuel efficiency without needing drivers to plug in. These are ideal for buyers looking for better fuel economy and lower emissions while keeping the convenience of traditional fueling.
Some standout models in Toyota’s current hybrid lineup include:
Toyota blends efficiency and versatility across this range — from compact cars to spacious SUVs — making hybrids accessible for a variety of lifestyles.
For those ready to dip their toes into electric-only driving without giving up gasoline convenience, Toyota’s plug-in hybrids (PHEVs) are a compelling middle ground.
Notable plug-in models include:
Toyota is also targeting major growth in its PHEV sales over the next decade, seeing plug-in hybrids as a key step toward broader electrification, especially for drivers easing into EV life.
Toyota’s battery-electric vehicle lineup is expanding rapidly as part of its bZ (“Beyond Zero”) family and broader BEV strategy.
Toyota bZ4X
Upcoming & Expanded BEV Models (2026–2027 and beyond)
Toyota is broadening its electric lineup in multiple markets:
These EVs reflect Toyota’s gradual shift toward full battery electrification — part of a broader goal to have every Toyota model offered with an electrified option by around 2025.
Toyota’s innovation doesn’t stop with hybrids and BEVs. It also develops fuel cell electric vehicles (FCEVs), such as the Toyota Mirai, which uses hydrogen to power an electric drivetrain — emitting only water vapor. While still a niche offering due to limited hydrogen infrastructure, it showcases Toyota’s commitment to diverse zero-emissions technologies.
Toyota’s electrified lineup is built around one philosophy: choice without compromise.
Whether you’re looking for everyday efficiency, extended electric range, or cutting-edge EV tech, Toyota’s growing electrified offerings have something to fit a wide range of needs — and promise even more exciting options in the years ahead.
Big news from the performance-car world: the Chevrolet Corvette ZR1 has officially been named Road & Track Magazine’s 2026 Performance Car of the Year, and honestly… it’s hard to argue with the verdict.
Road & Track’s Performance Car of the Year (PCOTY) award isn’t about price tags or brand cachet. It’s a pure, no-nonsense test of driving excellence. Every contender gets pushed hard—on track and on real roads—and only the most complete performance machine walks away with the trophy. This year, after an exhaustive evaluation, the ZR1 didn’t just win—it dominated.
The Corvette nameplate is no stranger to PCOTY glory. Over the years, Road & Track has honored:
Now, the C8 Corvette ZR1 adds another chapter to that legacy, making Corvette the winningest model in Performance Car of the Year history. No other car has managed more than two wins—Corvette now has four.
As Road & Track Director of Reviews Mike Duff put it:
“Performance Car of the Year is a test of driving, not value, but by any measure, the Corvette is an astonishing bargain. It also takes the Corvette dynasty to a whole new plane of awesomeness.”
That’s high praise from people who drive the world’s best cars for a living.
At the heart of the ZR1 is a monster: a 1,064-horsepower twin-turbocharged V8, the most powerful V8 ever produced in America by an American automaker. Pair that with the available ZTK Performance Package—which adds high-downforce aerodynamics, ultra-high-performance tires, and carbon-ceramic brakes—and you’ve got a car that’s just as happy hunting lap records as it is carving canyon roads. And that balance matters. PCOTY testing isn’t just about lap times.
For 2026, Road & Track took contenders to Thunderhill Raceway Park in Northern California, wringing out every ounce of performance on track. From there, the cars headed onto the legendary public roads of Napa Valley, where ride quality, approachability, and driver confidence matter just as much as raw speed. That dual-purpose brilliance is exactly what the ZR1 was designed to deliver.
According to Chris Barber, Lead Development Engineer for the ZR1, “We aimed to make this car a standout—fun to drive, incredibly fast, yet comfortable and approachable. The ZR1 faced stiff competition, and I’m very proud that it stood out.”
The PCOTY award is just the latest accolade in what’s becoming a serious victory lap for the ZR1. Recently, the car has:
On top of that, both the ZR1 and the hybrid ZR1X now hold the distinction of being the fastest American-manufacturer cars ever to lap the Nürburgring Nordschleife. Yeah. That Nürburgring.
Road & Track posed a tantalizing question: Can Chevrolet raise the bar any higher? The answer arrived almost immediately in the form of the electrified, all-wheel-drive ZR1X. With 1,250 combined horsepower, it’s now the quickest-accelerating American production car ever, capable of:
If that’s not raising the bar, it’s launching it into orbit.
Winning Road & Track’s 2026 Performance Car of the Year cements the Corvette ZR1’s place among the all-time greats—not just as a supercar slayer, but as a deeply engineered driver’s car. It’s ferocious, approachable, and relentlessly fast, all while continuing a Corvette tradition that shows no signs of slowing down.
The Toyota Sequoia has always been about going big—big power, big space, big capability. For 2026, it doubles down on that mission with meaningful interior upgrades, exclusive styling touches, and the same heart-pumping hybrid performance that’s made it a standout in the full-size SUV world. If you’re hauling family, gear, or both—and want to do it in comfort—the latest Sequoia makes a strong case.
Toyota is clearly leaning into premium comfort this year, especially across the upper trims. The Capstone grade now features a refreshed interior with Shale Premium Textured leather-trimmed seats, elevating the cabin with a refined, upscale look and feel. Meanwhile, the Limited grade transitions to leather-trimmed seating in both black and grey, each with a newly designed pattern. Black leather comes accented with white stitching, while grey leather is finished with black stitching for a subtle but sophisticated contrast. Another family-friendly win: power-folding third-row seats are now standard on all grades, making it easier than ever to switch between passenger duty and cargo hauling.
If standing out is part of the appeal, the TRD Pro delivers. New for 2026 is Wave Maker, an all-new exterior color available only on the TRD Pro grade. It’s bold, distinctive, and designed to match the Sequoia’s off-road-ready personality.
Yes—this Sequoia can massage you. Available front massaging seats bring next-level comfort with 10-way power adjustment and integrated massage functions for both the upper and lower body. Drivers and passengers can choose from multiple intensity levels, all controlled through the available 14-inch multimedia touchscreen. The best part? These massaging seats work whether you’re driving or parked. They come standard on 1794, Platinum, and Capstone grades—perfect for long road trips or well-earned breaks after an adventure.
Every 2026 Sequoia comes standard with Toyota’s i-FORCE MAX twin-turbo V6 hybrid powertrain, delivering a commanding 437 horsepower and 583 lb.-ft. of torque. This isn’t just about raw strength. The i-FORCE MAX system uses a uniquely engineered motor generator positioned between the engine and the 10-speed automatic transmission. The result is a powertrain built for heavy-duty demands, offering both impressive performance and thoughtful efficiency.
The Sequoia lineup continues to offer flexibility depending on how—and where—you drive.
The part-time 4WD system uses a transfer case controlled via a center-console selector, giving drivers confidence across varying terrain.
For those who take their adventures off the pavement, the Sequoia doesn’t disappoint. TRD Pro models and grades equipped with the TRD Off-Road package include advanced off-road tech designed to handle challenging conditions. Features like Multi-Terrain Select, Crawl Control, and Downhill Assist Control help manage traction, speed, and stability so the driver can focus on steering through tough environments.
