LOCATIONS
Diehl Automotive
Massillon, OH
Hermitage, PA
Butler, PA
Robinson, PA
Grove City, PA
Coraopolis, PA
Sharon, PA
Beaver Falls, PA
9 Locations
Pittsburgh, PA • Butler, PA • Robinson, PA • Grove City, PA • Washington, PA • Cranberry, PA • Ford City, PA • Hermitage, PA • Massillon, OH
Bellevue, PA
Wooster, OH
Wooster, OH
Chevrolet is rewriting the rules of heavy-duty truck capability with a monumental update to its legendary pickup lineup. Heading into the 2027 model year, the Chevy Silverado HD elevates work-ready performance with the debut of GM’s first ground-up, in-house-designed heavy-duty diesel engine: the all-new Duramax 8.3L Turbo-Diesel V8. Built specifically for hard-working drivers who demand uncompromising power, towing capability, and highway confidence, this new powertrain lineup ensures Chevrolet stays firmly at the head of the heavy-duty segment.
At the core of the 2027 Chevrolet Silverado 2500 HD and 3500 HD updates is the clean-sheet 8.3L Duramax Turbo-Diesel V8. Engineered specifically around heavy-duty pickup demands, the engine delivers a staggering 555 horsepower and 1,230 lb.-ft. of torque, earning best-in-class honors for diesel horsepower and torque. Constructed on a foundation of strength, the engine features a compacted graphite iron cylinder block paired with a fully forged crankshaft, forged connecting rods, and durable steel pistons.
To handle severe working environments and long-distance towing, the 8.3L Duramax utilizes a high-efficiency variable-geometry turbocharger, high-flow fuel injection, and a compact dual-stage air-to-water charge cooling system. This complete diesel system is mated to the robust Allison 10-speed automatic transmission, delivering a broad torque curve for smooth launches under heavy loads, effortless grade climbing, and exceptionally refined low-noise operation.
For truck buyers preferring gasoline power, the standard 6.6L Gas V8 engine also receives significant performance upgrades. Now outputting 412 horsepower and a best-in-class standard gas torque of 472 lb.-ft., the enhanced gas engine features a Turbo-Jet intake manifold, upgraded lubrication, and an engine-mounted oil cooler for superior low-end pulling power.
The 2027 Chevy Silverado HD isn’t just about raw power; it is engineered to move the heaviest equipment with total stability. When properly equipped, the Silverado HD towing capacity reaches up to 20,000 pounds for conventional towing and up to 38,000 pounds for gooseneck trailering, supported by a Gross Combined Weight Rating (GCWR) of up to 46,500 pounds. Additionally, every Silverado HD diesel dually model is capable of towing 30,000 pounds or more.
To make towing large loads safer and more seamless, Chevrolet incorporates up to 14 available camera views, including standard-setting features like Transparent Trailer View, Bed View, and Surround Vision. Drivers also gain access to an integrated in-vehicle trailering app, Trailer Side Blind Zone Alert, and real-time trailer tire pressure and temperature monitoring.
| Feature / Engine Option | 8.3L Duramax Turbo-Diesel V8 | Enhanced 6.6L Gas V8 |
| Horsepower | 555 hp (Best-in-Class) | 412 hp |
| Torque | 1,230 lb.-ft. (Best-in-Class) | 472 lb.-ft. (Best-in-Class Standard) |
| Transmission | Allison® 10-Speed Automatic | Allison® 10-Speed Automatic |
| Max Gooseneck Towing | Up to 38,000 lbs | – |
| Max Conventional Towing | Up to 20,000 lbs | – |
To complement the massive Duramax engine upgrades, Chevy has integrated segment-first chassis and control systems directly into the 2027 heavy-duty lineup. Replacing traditional hydraulic setups, the new rack-and-pinion Electric Power Steering (EPS) system delivers roughly 30% more steering output power. Designed for low-speed maneuvering and heavy axle loads, EPS eliminates hydraulic pumps and hoses, resulting in quieter operation, reduced kickback on rough terrain, and precise steering feel across all driving conditions.
Parallel to EPS is a segment-first electronic brake-boost system. Paired with massive 14.6-inch front rotors and four-piston fixed front calipers, this advanced brake architecture provides predictable pedal stiffness, superior thermal capacity, and reduced pedal travel. Decoupling steering and brake hydraulics enhances consistency, whether bringing a fully loaded trailer to a confident stop on the highway or navigating downhill switchbacks.
Chevrolet expands driver control with coordinated drive-mode integration across powertrain, steering, and braking calibrations. Selecting Tow/Haul Mode optimizes shifting, engine mapping, EPS assist, eBoost braking, and exhaust braking specifically for heavy hauling. Off-Road Mode adjusts anti-lock brakes and traction management for loose dirt and gravel while mitigating harsh steering feedback.
For extreme off-road enthusiasts, the 2027 Chevy Silverado HD ZR2 introduces an all-new Terrain Mode. A first for Chevrolet heavy-duty trucks, Terrain Mode enables one-pedal off-road driving in both 4HI and 4LO. Lifting off the accelerator pedal automatically applies precise braking, allowing drivers to navigate steep obstacles and technical trails with total authority.
Manufactured with high-volume precision, the new 8.3L Duramax V8 engine will be built at GM’s expanded 1.4-million-square-foot DMAX facility in Brookville, Ohio, following a major $920 million investment. The enhanced 6.6L gas V8 engine continues production at the Tonawanda Engine Plant in New York.
Truck buyers looking for ultimate heavy-duty performance can expect the 2027 Chevrolet Silverado HD to begin arriving at dealerships nationwide in late 2026. MSRP, specific trim options, and final fuel economy figures will be released closer to the official market launch.
Toyota has officially raised the bar for full-size three-row SUVs with the unveil of the updated 2027 Toyota Sequoia. Designed to seamlessly bridge the gap between premium family hauling and rugged wilderness exploration, this updated full-size SUV brings sharper exterior styling, next-generation cabin technology, enhanced active safety, and expanded factory-built overlanding capability. Whether you are navigating daily school runs or heading off the grid for a weekend escape, the 2027 Sequoia delivers the ultimate combination of Toyota reliability, modern luxury, and true all-terrain performance.
Developed by Toyota Motor North America teams—including the renowned CALTY Design Research in Ann Arbor, Michigan—the updated 2027 Sequoia features a more refined, assertive presence on the road. The exterior design emphasizes horizontal architecture, showcasing a crisp front-end layout with reimagined bright chrome accents on select grades, an updated grille, and a sculpted lower bumper treatment.
Functional lighting gets a significant boost as well. Integrated rectangular fog lights grace the front bumper, while the available grille-mounted LED light bar has been upgraded for brighter output. For extreme conditions, available RIGID fog lights offer maximum visibility, complemented by front recovery hooks that reinforce the vehicle’s trail-ready attitude.
For adventure enthusiasts seeking serious off-road capability straight from the showroom floor, Toyota introduces the newly available Trailhunter Package on the 2027 Sequoia. Based on the accessible SR5 grade, this factory-built overlanding setup equips the SUV with heavy-duty gear designed to tackle demanding terrain:
The performance-focused Sequoia TRD Pro grade reaches new heights for 2027. It introduces Sequoia-tuned FOX® enhanced QS3 adjustable shocks, engineered to deliver incredible stability, adjustability, and ride comfort across high-speed desert trails and rocky passes alike. Visual updates include a head-turning new Honeycomb exterior color, standard bold red tow hooks, and the available TRD Performance Package for drivers wanting a more dynamic driving experience on and off the pavement.
Inside the cabin, advanced driver technology takes center stage. The 2027 Sequoia now features a massive 14-inch Toyota Audio Multimedia screen as standard equipment across the lineup. Operating on an AT&T 5G network integration, the system offers smartphone-like response times, customizable home screen widgets, and upgraded “Hey Toyota” Voice Assistant capabilities.
Key technology highlights include:
Family safety remains a top priority for Toyota vehicles. The 2027 Sequoia comes standard with Toyota Safety Sense 4.0 (TSS 4.0), bringing upgraded sensor hardware and expanded detection capabilities. The comprehensive active safety suite includes:
With a diverse grade structure—including SR5, Limited, Platinum, 1794 Edition, TRD Pro, and Capstone—the 2027 Toyota Sequoia offers a tailored driving experience for every buyer, from luxury-minded commuters to die-hard overlanders. Full specs, fuel economy ratings, and pricing details for the 2027 Sequoia lineup are expected to arrive in Fall 2026.
Volkswagen of America is officially turning parked cars into multiplayer gaming arcades. Beginning with select model year 2027 vehicles, Volkswagen becomes the first volume automotive brand in the United States to integrate N-Dream’s AirConsole in-car gaming platform. Whether you are charging an electric vehicle, waiting on a school pickup line, or taking a quick break on a cross-country road trip, this innovative feature transforms your vehicle’s center console display into an interactive entertainment hub.
The beauty of the AirConsole platform lies in its simplicity—there is no need for bulky hardware, messy extra cables, or dedicated gaming controllers. Everything runs directly through the primary Volkswagen infotainment system, providing a clean, seamless experience whenever the vehicle is safely parked.
Getting started takes just seconds:
By using personal smartphones as wireless pads, everyone in the cabin can easily participate without requiring specialized accessories or complicated setup routines.
At launch, AirConsole delivers a library of 20 multiplayer and casual gaming titles curated specifically for quick sessions, family fun, and casual group competition. The initial lineup includes globally recognized titles like Tetris®, UNO® Car Party!, and PAC-MAN™ Championship Edition.
To make the experience even more special for Volkswagen owners, Volkswagen and developer N-Dream AG partnered to deliver exclusive branded gameplay features:
AirConsole will be available across a broad selection of model year 2027 Volkswagen vehicles, spanning versatile midsize SUVs, iconic hot hatches, and electric vehicles:
Whether you choose a spacious family SUV like the VW Atlas or an electric icon like the VW ID. Buzz, AirConsole brings fresh entertainment options to every row of seats.
AirConsole is offered as part of Volkswagen’s In-Vehicle Premium connected services package, which is enabled and managed through the myVW app. Beyond gaming, this connected package includes features like an active Wi-Fi hotspot, Premium Navigation, and Premium Speech capabilities.
To access AirConsole, owners simply need to enroll an eligible MY27 vehicle in the myVW app and accept the applicable terms and conditions. Volkswagen is making it easy to test out the feature with generous complimentary access periods:
Following the initial trial period, access to AirConsole and the full suite of connected features can be maintained with an active In-Vehicle Premium subscription, available on MY27 models for $149 per year.
With AirConsole, Volkswagen continues to redefine what spending time in your car looks like—turning routine waiting periods into shared, memorable entertainment for drivers and passengers alike.
When searching for the ultimate family vehicle, parents quickly realize that not all three-row options are created equal. Modern busy schedules demand a harmony of uncompromised safety, refined interior comfort, modular seating versatility, and advanced automotive technology. While three-row crossover SUVs remain popular, modern parents continuously turn to the Chrysler Pacifica as the gold standard in family transportation. Purpose-built to handle chaotic morning school drop-offs, spontaneous weekend getaways, and cross-country road trips, the Pacifica offers a car-like driving dynamic alongside clever daily convenience features that SUV competitors simply cannot match.
The cornerstone of the Chrysler Pacifica interior experience is its class-exclusive Stow ‘n Go® seating and storage system. Unlike traditional minivans or full-size SUVs that require physically removing bulky second-row seats or struggling with heavy leather bench units to maximize cargo space, Chrysler’s innovative engineering allows both the second and third rows to fold completely flat into floor compartments.
When the seats are upright, those same in-floor bins double as deep, concealed storage areas—perfect for hiding valuable sports gear, emergency supplies, or weekend luggage away from view. For messy cleanups, available integrated vacuum systems like the Stow ‘n Vac® allow parents to easily sweep up snacks, dirt, and pet hair without hauling out household appliances. This effortless flexibility lets drivers transition from carrying eight passengers to hauling 4×8 sheet goods in a matter of seconds.
Keeping passengers relaxed and entertained on long journeys is crucial for stress-free driving, and the Chrysler Pacifica delivers with market-leading cabin technology. At the center of the dash sits the Uconnect® 5 infotainment system, featuring a responsive touchscreen display with wireless Apple CarPlay® and Android Auto™ integration, allowing driver controls to remain intuitive and wire-free.
For second-row passengers, available dual 10.1-inch rear-seat entertainment touchscreens equipped with Amazon Fire TV TV let kids stream movies, play games, or mirror content directly from their personal devices. Up front, parent peace of mind is further elevated by features like the FamCAM™ interior camera. Displaying a high-definition view of the rear seats on the central screen—including a split-screen zoom feature for rear-facing infant car seats—it allows drivers to monitor back-row activities without turning their eyes away from the road.
Safety remains the single highest priority when choosing a family vehicle, and Chrysler equips the Pacifica with over 115 standard and available safety and security features. Standard driver-assist technologies include Full-Speed Forward Collision Warning with Active Braking, Adaptive Cruise Control with Stop and Go, LaneSense® Lane Departure Warning, and Blind Spot Monitoring with Rear Cross Path Detection.
To tackle unpredictable weather and road conditions, the available fully automatic All-Wheel Drive (AWD) system seamlessly transfers engine torque to the wheels with the most grip. The system continuously monitors wheel slip, temperature, and throttle input, automatically engaging AWD when roads turn wet, icy, or covered in gravel, providing drivers with complete all-weather confidence.
For eco-conscious parents looking to curb daily fuel expenses, the Chrysler Pacifica Plug-in Hybrid variant offers a distinct advantage over traditional internal combustion engines. Combining a 3.6-liter V6 engine with dual electric motors, the Pacifica Hybrid offers an all-electric driving range that easily handles daily neighborhood errands, carpools, and grocery runs without using a drop of gasoline.
When embarking on longer highway trips, the powertrain seamlessly shifts between electric motor power and gas-powered range, delivering extended total driving distance without any range anxiety. Additionally, operating a plug-in hybrid vehicle grants families access to carpool lanes in many states, while eligible buyers can take advantage of federal tax credits or regional electric vehicle incentives to significantly offset the initial purchase cost.
Beyond raw utility and safety metrics, the Chrysler Pacifica breaks the traditional minivan visual stigma with a sculpted, athletic exterior profile and premium interior materials. Higher trim levels feature Nappa leather upholstery, heated and ventilated front seats, a dual-pane panoramic sunroof, and acoustic glass that keeps highway wind noise outside the cabin.
Thoughtful touches like power sliding doors and a hands-free power liftgate mean parents carrying toddlers or armfuls of groceries can easily open doors with a simple kick gesture under the bumper. Every square inch of the vehicle is designed around reducing daily friction for busy parents, making every commute feel more like a luxury ride and less like an errand.
Choosing a family car ultimately comes down to finding a vehicle that fits effortlessly into your daily schedule. The Chrysler Pacifica continues to lead its segment by combining luxury-level passenger comfort, practical seating innovations, comprehensive safety engineering, and optional hybrid efficiency into a sleek design. Whether navigating tight suburban parking lots or embarking on summer vacations across the country, the Pacifica stands out as a smart, versatile investment for families seeking utility without sacrificing style.
General Motors has officially unveiled a state-of-the-art user interface designed to transform the cabin experience of modern pickups. Debuting first on high-volume models—led by the 2027 Chevrolet Silverado—this tech overhaul combines cutting-edge display hardware, intuitive software layouts, and deep artificial intelligence integration. Built as a unified, scalable platform, this new Chevy infotainment software will power electric, gas, and diesel-powered GM trucks alike, setting a new benchmark for in-vehicle technology.
Infotainment design often gets bogged down in nested menus, but GM’s next-generation system prioritizes clarity and instant access. The cabin layout centers around high-contrast display hardware that delivers deeper blacks, richer colors, and enhanced visual depth across navigation, vehicle telemetry, and media controls.
A newly reimagined multi-view home screen provides a default split-view design. Drivers can keep a large, interactive map open on one side while monitoring trailering metrics, fuel efficiency data, or media playback right next to it. Furthermore, the digital driver display features mode-aware cluster layouts that adapt dynamically to driving tasks like off-roading, towing, or engaging driver-assist features. When using available Super Cruise technology, the instrument cluster renders a next-generation 3D visualization showing real-time lane markings, surrounding vehicles, and road objects with crisp spatial accuracy.
Keeping driver focus on the road is central to the design of the new Chevy truck user interface. Hands-free activation is streamlined so drivers can engage Adaptive Cruise Control or Super Cruise with a single button press. Quick-access settings for climate, audio, and camera feeds remain right where drivers expect them, with a one-tap Quick Access menu keeping secondary settings organized without cluttering the screen. Key physical controls also remain intact for drivers who prefer tactile feedback.
To reduce distraction, incoming calls and text notifications no longer overtake the full screen. Instead, they appear non-intrusively, leaving a small call timer at the top of the display so navigation stays active. Drivers who rely on mobile integration will appreciate updated Apple CarPlay and Android Auto compatibility. Rather than taking over the entire dash, smartphone apps now run seamlessly within a large card window alongside native Chevrolet trailering and vehicle status utilities.
For heavy-duty and light-duty truck owners, tech is only as good as its real-world utility on the job site or campsite. GM’s software is built directly around demanding truck tasks. The user interface automatically adapts the moment a trailer is hitched, generating dedicated towing metrics in the driver cluster and a trailering card on the main touchscreen.
Navigating tight spaces and rough terrain is easier than ever with specialized camera systems. Drivers can utilize a dedicated Hitch View camera to align the ball hitch without a spotter, while underbody camera views and off-road performance panels make negotiating obstacles straightforward. For pre-trip safety, complete trailer light checks—including turn signals, brake lights, and running lights—can be initiated directly from a mobile phone, eliminating the need to walk back and forth.
Beyond vehicle controls, the system embeds built-in Google capabilities, featuring Google Gemini, Google Maps, and direct access to Google Play apps alongside native OnStar features.
Front passengers get an upgrade as well: an expanding suite of entertainment apps—including YouTube, Disney+, Hulu, Amazon Music, and DIRECTV—can be streamed on an integrated front-passenger display. Thanks to advanced polarized screen technology, passenger content remains completely invisible to the driver while the truck is in motion. Best of all, because the platform relies on a software-defined architecture, continuous over-the-air (OTA) updates will deliver new features, refined layouts, and performance enhancements throughout the vehicle’s lifecycle.
When two iconic American brands known for uncompromising durability team up, the result is built for the long haul. Bringing together decades of heavy-duty heritage, the 2027 Ford F-150® Carhartt® Edition bridges the gap between rugged utility, everyday comfort, and functional style. Following the massive response to the Super Duty Carhartt package, Ford has expanded this special edition to America’s favorite half-ton pickup, available as an upgraded package on the popular 4×4 XLT SuperCrew trim.
At first glance, the new F-150 Carhartt Edition makes its presence known without relying on flashy accents. It adopts an aggressive front-end look featuring signature LED headlamps, a bold cowl hood inspired by the Tremor trim, and a modified front grille tailored specifically for this package. Distinctive fender vents bear the classic Carhartt emblem, while subtle grayscale gradient graphics accent the lower rockers and tailgate for a clean, custom look.
The truck rolls on package-exclusive 20-inch alloy wheels paired with a tuned dual exhaust system that adds visual and auditory character. True to the Carhartt legacy, every truck comes equipped with durable off-road running boards that make entering the cab simple. In the back, a factory-installed spray-in bedliner comes proudly stamped with the Carhartt logo, giving the truck bed maximum protection against heavy tools, construction materials, and outdoor gear.
If you have ever owned a Carhartt jacket, you know the material is built to endure the elements, and that same design ethos is stitched directly into the truck’s cabin. Step inside, and the custom two-tone seat upholstery immediately catches the eye, featuring heavy-duty material inspired directly by Carhartt’s signature Duck Canvas fabric. Signature triple-needle stitching sweeps across the seats, door panels, steering wheel, and center console lid, giving the entire cabin a tailored yet tough aesthetic.
To handle everyday messes, deep-dish Carhartt-branded all-weather floor liners keep mud, snow, and gravel completely contained for effortless cleanup. Every key contact point utilizes wear-resistant materials engineered to handle dirty work gear while maintaining executive-level comfort on weekend drives.
Underneath the hood, the 2027 F-150 Carhartt Edition benefits from Ford’s refined powertrain lineup. The standard engine is a twin-turbocharged 3.0-liter EcoBoost® V6, generating 325 horsepower and 400 lb-ft of torque. Peak torque arrives lower in the rev range at 2,250 RPM, providing smooth, responsive low-end pulling power whether merging on the highway or hauling a heavy trailer behind you.
For drivers who tow regularly, Ford’s latest trailering technology elevates the driving experience to new heights. The 2027 model year introduces BlueCruise with Towing capability, enabling hands-free highway driving on over 130,000 miles of mapped North American roads, even while actively towing a boat, camper, or utility trailer.
Order banks for the 2027 Ford F-150 Carhartt Edition package are officially open, with initial factory production and customer deliveries slated for early 2027. For truck buyers seeking a unique half-ton pickup that combines heavy-duty workwear aesthetics with proven Built Ford Tough® capability, this collaboration delivers one of the most practical and distinctive special editions on the market.
College football is more than a game. It is a culture built around tradition, competition, school pride, tailgating and unforgettable moments. For the 2026 season, Ram is leaning into that culture with a major new marketing initiative that brings the truck brand closer to college football fans through ESPN, the College Football Playoff and the University of Texas Longhorns.
Ram’s new “Nothing Stops Football” campaign is designed to connect the brand with fans across television, streaming, social media, digital platforms, live experiences and athlete-driven content. The season-long campaign strengthens Ram’s position in the college football landscape while highlighting the determination and resilience shared by football fans and Ram truck owners.
One of the biggest elements of Ram’s 2026 college football strategy is its relationship with ESPN College Football. Ram will serve as the Official Tailgate Truck Sponsor of ESPN College Football, giving the brand a season-long presence around some of the sport’s most important games and events.
The partnership will extend across the regular season, postseason and College Football Playoff (CFP), with Ram appearing across live broadcasts, studio programming, digital content and championship coverage. The association gives Ram an opportunity to reach college football audiences during the moments when fan engagement is at its highest.
Tailgating is an important part of the college football experience, making the sponsorship a natural fit for a truck brand. From hauling equipment and supplies to creating a gathering place before kickoff, pickup trucks have long been part of the football tailgate tradition. Ram is using that connection as a central part of its 2026 college football marketing strategy.
At the heart of Ram’s campaign is “Nothing Stops Football,” a message centered on determination, resilience and the never-quit mentality associated with both college football and Ram trucks.
The campaign will appear across television, streaming, social media and digital channels, while also incorporating live experiences, creator partnerships and student-athlete content. Rather than relying on a single advertising channel, Ram is building an integrated college football campaign intended to reach fans wherever they follow the sport.
The campaign reflects a broader opportunity for Ram to connect its brand identity with the passion surrounding college football. Football fans bring the same intensity and loyalty to their teams that Ram wants to associate with its trucks: toughness, pride, persistence and the ability to keep moving forward.
A key part of the Texas partnership is Ram’s collaboration with several Longhorns football student-athletes. Cam Coleman, Colin Simmons, Ryan Wingo, Jelani McDonald and Trevor Goosby will participate in influencer agreements connected to the campaign.
The players will appear in campaign creative, digital content and social media activations throughout the season. Their involvement gives Ram an opportunity to incorporate authentic student-athlete voices into its college football marketing strategy while reaching fans through platforms where younger audiences spend significant time.
By combining the reach of ESPN with the personalities and social influence of college football players, Ram is creating multiple ways for fans to interact with the brand throughout the 2026 season.
The strength of Ram’s college football sponsorship strategy is its ability to connect different parts of the fan experience. A fan might encounter Ram during an ESPN broadcast, see campaign content on social media, experience a Ram activation at a dealership and then encounter the brand again at a college football tailgate.
That consistency is central to the “Nothing Stops Football” campaign. Ram is positioning itself not simply as an advertiser during football games, but as a brand participating in the broader college football culture.
For a truck manufacturer, the connection is particularly relevant. College football tailgates often involve transporting food, equipment, coolers, tents and other supplies, creating a natural environment for pickup trucks. Ram’s sponsorship gives the brand an opportunity to associate its trucks with those traditions and experiences.
Ram’s 2026 college football marketing campaign will also include a multicultural component designed to connect with a broader audience through culturally relevant storytelling and content.
The multicultural extension of “Nothing Stops Football” is scheduled to launch later in September. It adds another dimension to Ram’s overall college football strategy and reinforces the brand’s goal of reaching fans across different communities and audiences.
Ram’s partnership with ESPN College Football, its College Football Playoff sponsorship and its Texas Athletics collaboration will continue throughout the 2026 season and through the College Football Playoff National Championship.
That gives Ram a presence across the full college football calendar, from the anticipation and excitement of the regular season to the biggest postseason games of the year.
With ESPN college football sponsorship, Texas Longhorns football, College Football Playoff marketing, student-athlete influencers and an extensive digital and experiential campaign, Ram is making college football a major part of its 2026 brand strategy.
Ultimately, “Nothing Stops Football” is about more than advertising. Ram is using the campaign to connect its trucks with the determination, pride and resilience that define college football. From the tailgate to the final whistle, the brand is positioning itself alongside fans for a full season of college football.
The Jeep Wrangler has always been more than an off-road SUV. It is a direct link to the Jeep brand’s legendary four-wheel-drive heritage, and the new 2027 Jeep Wrangler JL-2A takes that connection back to one of the most important vehicles in Jeep history. Introduced as the 11th release in the Jeep brand’s yearlong Twelve 4 Twelve series, the Wrangler JL-2A celebrates the Willys CJ-2A, the first Jeep vehicle specifically designed for civilian use.
More than 80 years after the original CJ-2A helped bring Jeep capability from the battlefield to farms, ranches and industrial workplaces, the 2027 Jeep Wrangler JL-2A combines that historic inspiration with the modern capability of the Wrangler Rubicon platform. The result is a special-edition Jeep Wrangler that blends authentic heritage styling with the legendary Trail Rated capability expected from today’s Wrangler.
The story behind the Jeep Wrangler JL-2A begins in July 1945, when Willys-Overland adapted the battle-proven Willys MB for civilian customers. The resulting CJ-2A launched what would become known as the “CJ,” or Civilian Jeep, legacy.
The original Willys CJ-2A was designed to be a practical workhorse. It introduced features such as a tailgate and rear power takeoff, while larger headlights and the now-iconic seven-slot grille helped distinguish the civilian model. Its bold postwar color combinations also gave the utilitarian vehicle a distinctive personality.
Those historical details directly influence the new 2027 Jeep Wrangler JL-2A. Rather than simply placing a heritage badge on a modern SUV, Jeep has incorporated visual cues from the CJ-2A throughout the special edition, creating a Wrangler that deliberately connects the present with Jeep’s civilian origins.
The new Jeep Wrangler JL-2A is built on the Wrangler Rubicon platform, giving this heritage-inspired model a strong foundation for off-road performance. Its design, meanwhile, takes inspiration from the original CJ-2A’s colors and styling.
One of the most notable exterior options is Gobi, a color inspired by the original CJ-2A’s Harvest Tan finish. Gobi will be offered on the two-door JL-2A, while the four-door version will feature ’41 as a leading color option. Additional available colors include Bright White, Sting Gray, Ghost and Joose.
The Wrangler JL-2A also receives exclusive 17-inch retro wheels painted in Joose. These wheels pay tribute to the Sunset Red wheels that were available on the original CJ-2A. Standard 33-inch BFGoodrich KO2 All-Terrain tires further reinforce the vehicle’s rugged character.
Body-color fender flares and a three-piece hardtop give the exterior a cohesive appearance, while front and rear orange tow hooks provide a bright contrast. Dark Metallic Grey accents on the seven-slot grille add another modern touch to one of Jeep’s most recognizable design elements.
The heritage theme continues inside the 2027 Jeep Wrangler JL-2A with an interior combination developed specifically for this special edition. Jeep describes it as the first Wrangler interior color and material combination of its kind, bringing together premium materials and distinctive heritage-inspired details.
The seats are wrapped in Nappa Heritage Tan leather, complemented by a Nappa PUR instrument-panel mid-bolster. Bison Brown appears on the door panels, lower instrument panel and center console, creating a rich contrast throughout the cabin.
Desert Orange accent stitching adds another visual connection to the exterior, particularly the Joose-painted wheels and orange tow hooks. The result is an interior that feels more premium while remaining connected to the JL-2A’s rugged historical theme.
Several smaller details make the special edition particularly distinctive. A Willys-Overland satin chrome shifter medallion and heritage-inspired HVAC vent graphics reference the Jeep brand’s roots, including a seven-slot grille and Willys silhouette.
The rear swing gate plaque is another standout feature. Its design recreates the artwork of the original CJ-2A dashboard data plate and incorporates farm and factory scenes that recall the original Jeep’s agricultural and industrial missions.
Although the 2027 Jeep Wrangler JL-2A draws heavily from Jeep history, it is designed for today’s drivers. The special edition comes standard with the Convenience Group, which includes remote start, an auto-dimming rearview mirror and a universal garage door opener.
The JL-2A also includes a standard front TrailCam with an integrated washer. This feature adds useful visibility when navigating challenging terrain and complements the off-road-focused character of the Wrangler Rubicon platform.
That combination of heritage styling, modern convenience and Trail Rated capability is central to the JL-2A’s appeal. It looks back to 1945 while remaining firmly rooted in the modern Jeep Wrangler lineup.
Among the available exterior colors, Gobi is particularly significant because of its connection to the original CJ-2A. Inspired by Harvest Tan, the color gives the 2027 Jeep Wrangler JL-2A a direct visual link to one of the earliest civilian Jeeps.
Paired with the exclusive Joose wheels, orange tow hooks and heritage-inspired interior, the Gobi configuration captures the spirit of the special edition particularly well. It combines the understated utility of the original CJ-2A with the unmistakable proportions and personality of a modern Jeep Wrangler.
According to Jeep, the 2027 Jeep Wrangler JL-2A will be available to order in October. The special-edition package carries an MSRP of $4,995, delivering its exclusive content for just $115 more than a similarly equipped Wrangler Rubicon.
That pricing positions the JL-2A as a relatively focused way for Wrangler buyers to get exclusive styling and heritage content without moving away from the Rubicon platform.
The 2027 Jeep Wrangler JL-2A is ultimately a celebration of where the Jeep brand’s civilian story began. The original Willys CJ-2A transformed the Jeep vehicle from a military machine into a practical tool for civilian life. More than eight decades later, the Wrangler JL-2A revisits that history through distinctive colors, retro-inspired wheels, Willys details and a uniquely styled interior.
For Jeep enthusiasts, the appeal goes beyond appearance. The 2027 Jeep Wrangler JL-2A connects one of the most recognizable modern off-road vehicles with the Willys CJ-2A that helped establish the Civilian Jeep legacy in the first place. It is a modern Jeep Wrangler with a distinctly historic personality — and another chapter in Jeep’s long-running 4×4 story.
When it comes to midsize pickup trucks, the Toyota Tacoma has built a reputation for going wherever the road—or trail—takes it. With its rugged design, capable performance, and long-standing reputation for durability, the Tacoma continues to be a standout choice for drivers who want a truck that works hard during the week and plays hard on the weekend.
The Tacoma’s bold exterior makes its capabilities clear. A muscular stance, sculpted bodywork, and truck-focused proportions give it an unmistakably rugged personality, while available off-road-oriented equipment helps it tackle challenging terrain with confidence.
Whether you’re navigating muddy trails, rocky paths, or simply dealing with unpredictable weather, the Tacoma is designed with capability in mind. Depending on configuration, drivers can benefit from features such as four-wheel drive, advanced off-road technology, and specialized suspension equipment.
The Tacoma offers the versatility you’d expect from a pickup while maintaining the maneuverability that makes midsize trucks so appealing. Its modern powertrain lineup provides a balance of performance and efficiency, while available towing and hauling capability makes it ready for everything from weekend toys to job-site equipment.
For drivers who spend significant time off the pavement, select Tacoma configurations take capability even further, adding equipment engineered specifically for demanding trails and challenging conditions.
Capability doesn’t mean giving up comfort. Inside, the Tacoma combines its tough-truck personality with a modern cabin designed around today’s drivers.
Depending on trim and equipment, available technology can include a large infotainment display, smartphone connectivity, advanced audio systems, and a suite of driver-assistance features. The result is a cabin that feels just as appropriate for a long highway trip as it does at the trailhead.
Perhaps the Tacoma’s biggest strength is its versatility. It can serve as a dependable commuter, a capable work truck, a family vehicle, or an adventure companion—sometimes all in the same week.
Need to haul supplies? The truck bed is ready. Heading out for a camping weekend? Tacoma’s off-road credentials make it a natural fit. Simply looking for a pickup that’s easy to live with every day? Its midsize dimensions offer a useful balance between truck capability and everyday maneuverability.
The Toyota Tacoma isn’t built around doing just one thing well. Its appeal comes from its ability to adapt. It’s rugged without being overly utilitarian, capable without feeling cumbersome, and modern without losing the character that made the Tacoma a favorite among pickup enthusiasts.
Bottom line: If you’re searching for a midsize pickup that blends everyday practicality with genuine adventure-ready capability, the Toyota Tacoma deserves a close look. It’s a truck built to work, explore, and keep moving—wherever the next drive leads.
Dodge has added After Dark, a deep metallic blue exterior color that expands the customization options for its HEMI-powered three-row muscle SUV. Available now across the entire 2027 Dodge Durango lineup, the new color gives buyers another way to make their Durango stand out while emphasizing the SUV’s aggressive performance-focused personality.
After Dark is designed to change character depending on the lighting. In direct sunlight, the deep blue finish reveals metallic highlights that give the exterior added depth and visual appeal. As the sun goes down, the darker base takes on a more understated, low-profile appearance, creating the kind of menacing look that fits naturally with the Dodge Durango’s muscle SUV identity.
The new Dodge Durango color joins a lineup already designed around personalization and performance. With its combination of three-row practicality, muscle-car attitude and legendary HEMI power, the 2027 Dodge Durango continues to occupy a distinctive position in the performance SUV market.
With the addition of After Dark and the recently introduced Redeye finish, the 2027 Dodge Durango now offers nine exterior colors. Buyers can choose from After Dark, Redeye, B5 Blue, Destroyer Grey, Green Machine, Night Moves, Pitch Black, Red Oxide and White Knuckle.
That expanded palette gives Dodge Durango buyers more opportunities to create an SUV that matches their personal style. Whether the goal is a bright, attention-grabbing appearance or a darker, more aggressive aesthetic, the latest Durango color choices provide plenty of variety.
The new After Dark color is also available on the Dodge Durango SRT Hellcat Jailbreak, adding another personalization option to Dodge’s 710-horsepower performance SUV. The Jailbreak model already offers an extensive selection of colors, stripes, wheels, interior appointments and performance-focused design details.
With After Dark joining the available combinations, Dodge says the Durango SRT Hellcat Jailbreak now offers more than 16 million possible build combinations. For buyers looking to create a highly personalized high-performance SUV, the new color adds yet another way to make the Hellcat-powered Durango distinctive.
After Dark is available throughout the HEMI-powered 2027 Dodge Durango lineup. The range includes the 360-horsepower Durango GT HEMI AWD, the 475-horsepower Durango R/T 392 and the 710-horsepower Durango SRT Hellcat and SRT Hellcat Jailbreak.
The Durango GT HEMI AWD combines V-8 power with all-wheel drive, while the R/T 392 delivers a significant jump in performance. At the top of the lineup, the Dodge Durango SRT Hellcat delivers 710 horsepower and remains positioned as the most powerful gas SUV ever built, according to Dodge.
The arrival of After Dark follows a broader push by Dodge to give customers more ways to personalize its muscle-car and muscle-SUV lineup. Recent additions have included Redeye for the Durango, as well as new exterior colors and styling options for the Dodge Charger.
That focus on customization is particularly fitting for the Durango, a vehicle that combines the practicality of a three-row SUV with the attitude and performance associated with Dodge’s muscle-car heritage. After Dark reinforces that formula with a color that can look sophisticated in one setting and intimidating in another.
The After Dark exterior color is available to order now across the full HEMI-powered 2027 Dodge Durango lineup. Dodge lists the color at a U.S. MSRP of $595.
For shoppers considering a new 2027 Dodge Durango, After Dark adds another compelling choice to an already extensive list of configurations. Its deep metallic blue finish, combined with the Durango’s available HEMI V-8 power and three-row capability, gives buyers another opportunity to build a performance SUV that doesn’t look like everything else on the road.
With nine exterior colors now available and millions of potential configurations for the Durango SRT Hellcat Jailbreak, Dodge is making one thing clear: personalization remains a major part of the Durango experience. And for those who prefer their performance SUV to look especially sinister after sunset, After Dark may be the perfect Dodge Durango color.
