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Today marks a major moment for fans of performance and heritage: Toyota Gazoo Racing (TGR) has officially unveiled the GR GT — its first true modern-era flagship supercar developed under the GR banner.
With the GR GT, Toyota isn’t just launching a new car — it’s continuing a legacy. The GR GT is presented as the heir to iconic predecessors such as the Toyota 2000GT and the Lexus LFA.
TGR describes the unveiling as part of “Shikinen Sengu,” a concept of renewal — preserving and passing down car-making craftsmanship while embracing new technologies.
The GR GT is the product of a collaboration between veteran engineers (some who worked on the LFA) and a new generation of developers, along with direct input from professional and in-house drivers.
At its heart, the GR GT is built not just to look the part — but to feel like a racing machine on the street. TGR outlines three core design pillars that underpin the car:
Under the hood: a newly developed 4.0-liter twin-turbo V8, working together with a hybrid motor system. TGR’s “target values” for the prototype deliver over 650 PS (about 641 horsepower) and more than 850 Nm of torque. Power goes to the rear wheels via an 8-speed automatic transmission and a rear transaxle layout.
Bottom line: the GR GT aims to deliver the visceral thrill of a race car — while remaining usable on public roads.
The GR GT isn’t alone. At the reveal, TGR also presented a race-ready sibling: the GR GT3. This model shares much of its DNA with the GR GT, but in GT3-spec trim, built for competition under FIA GT3 regulations.
Thus, Toyota is giving fans not just a supercar — but a full performance line-up: a road-legal halo car plus a customer-ready race car, united by the same philosophy and engineering.
Subaru has officially pulled the cover off the all-new, all-electric 2026 Subaru Trailseeker, and it’s clear the brand is pushing boldly into an electric, adventure-ready future. With 375 horsepower, standard Symmetrical All-Wheel Drive, and a starting price of $39,995, the Trailseeker arrives in early 2026 as one of the most compelling electric SUVs in its class.
The Trailseeker isn’t just another EV—it’s the quickest production Subaru ever. With a 0–60 mph time of 4.4 seconds, it delivers instant, smooth power from its 74.7-kWh lithium-ion battery pack while maintaining the all-road confidence Subaru drivers expect.
The electric platform has allowed Subaru engineers to refine the beloved Symmetrical All-Wheel Drive system with smarter, quicker responses. Acceleration sensors at both axles help the Trailseeker adapt traction in real time, enhancing stability when accelerating, braking, or carving through corners. With enhancements to torque distribution and regenerative braking, the Trailseeker brings a new level of precision to Subaru’s iconic AWD performance.
Subaru estimates approximately 280 miles of range on a single charge—enough for long weekends in the mountains or a full week of commuting.
Charging is straightforward thanks to the standard North American Charging Standard (NACS) port, unlocking access to more than 25,000 charging stations across the U.S. Using a 150-kW fast charger, the Trailseeker can go from low to 80% in as little as 28 minutes. A built-in battery preconditioning system keeps charging times fast even in cold weather.
Subaru gave the Trailseeker a distinct new EV identity with a six-star illuminated logo, redesigned headlamps, and bold wheel options in 18- or 20-inch sizes. The rear features a 3D SUBARU light signature that stands out day or night.
Dimensionally, the Trailseeker is larger than the Subaru Solterra, adding more cabin and cargo room. You’ll find 32.2 cubic feet of cargo space, comparable to the Outback, plus a 700-pound static-load roof rail capacity—ideal for rooftop tents and adventure gear. With 3,500 pounds of towing capability, this EV is built to go far beyond paved roads.
Inside, a bright, modern cabin centers around a massive 14-inch Subaru Multimedia System, the largest screen Subaru has ever offered. Soft-touch materials and metallic accents create a calming, horizontal interior profile, while the oversized center console offers practical everyday storage.
Trailseeker Premium — Starting at $39,995
The entry model comes well-equipped, including:
Standard safety includes Pre-Collision Braking, Traffic Jam Assist, Lane Departure Alert, Blind Spot Monitors, and more.
Trailseeker Limited — Starting at $43,995
Building on the Premium, the Limited adds:
Trailseeker Touring — Starting at $46,555
The Trailseeker will come in six standard colors—Brilliant Bronze Metallic, Crystal Black Silica, Crystal White Pearl, Magnetite Gray Metallic, Sapphire Blue Pearl—with Daybreak Blue Pearl available for an additional $395.
Built in Japan, the 2026 Subaru Trailseeker arrives at Subaru retailers early in 2026.
Hyundai is reigniting fan excitement for the world’s biggest football (soccer) stage. On December 2, 2025, the company announced the return of its beloved fan engagement program, “Be There With Hyundai,” unveiling a fresh, youth-centered twist for the upcoming FIFA World Cup 26™.
This year’s global campaign puts kids front and center. Through a vibrant art contest called “The Greatest Cheer,” Hyundai invites children to share their passion for football—and potentially have their artwork displayed on a world stage.
At the heart of the campaign is an inspiring creative challenge: children aged 5–12 from participating nations can submit drawings that capture their love for the game, their national pride, and their biggest cheer for their National Team.
What makes this contest extraordinary? One winning illustration from each country will be transformed into the official design for that nation’s team bus at the FIFA World Cup 26™.
Imagine seeing a child’s colorful artwork driving alongside superstars as they arrive at matches—that’s the magic Hyundai hopes to create.
Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company, emphasized the campaign’s purpose: it’s about connecting children’s dreams with the players, forging an emotional bridge between young fans and the teams they cheer for.
From December 2, 2025, to January 30, 2026, children can download the official drawing template from FIFA.com, let their creativity flow, and submit their scanned artwork via email to betherewithhyundai@fifa.org.
Each participating nation will have one winning young artist. And the prize? It’s nothing short of unforgettable.
Winners receive:
The tournament, co-hosted by the United States, Canada, and Mexico, will run from June 11 to July 19, 2026, making this an extraordinary global event for families from across the world.
“Be There With Hyundai” isn’t new—but its evolution reflects the company’s commitment to meaningful engagement.
Since its debut at the 2006 FIFA World Cup Germany™, the campaign traditionally invited fans to craft slogans for their National Teams. For 2026, Hyundai has shifted to its first-ever drawing contest, focusing on kids’ voices and visual storytelling.
The move aligns with Hyundai’s broader strategy:
By giving children a creative platform, Hyundai is not only celebrating their perspectives but also weaving their enthusiasm directly into the fabric of the tournament.
Hyundai’s 2026 vision is simple yet powerful: celebrate the joy, creativity, and community spirit of the World Cup through the eyes of the youngest fans.
The campaign promises to deliver touching moments—families cheering together, kids seeing their artwork in motion, and National Teams inspired by messages from their nation’s youth. It’s a beautiful reminder that football isn’t just a sport—it’s a shared global language.
For full contest details, templates, and updates, families can visit FIFA.com or follow Hyundai Motor’s official social media channels.
As the world counts down to FIFA World Cup 26™, Hyundai is inviting kids everywhere to pick up a pencil, dream big, and send their greatest cheer to the players who inspire them.
Kia is about to make your daily drive a whole lot more cinematic.
In a bold new collaboration announced on November 10, 2025, Kia revealed a series of immersive display themes inspired by some of the most iconic worlds in entertainment—Disney, Pixar, Marvel, National Geographic, and Star Wars™. These themes are designed to transform Kia vehicles equipped with the Connected Car Navigation Cockpit (ccNC) into vibrant, character-filled environments that delight drivers and passengers of all ages.
And yes—this is more than a simple wallpaper swap. It’s a full-on digital makeover.
Kia’s newest display themes pull from beloved franchises like The Lion King, Toy Story, The Avengers, and The Mandalorian. Whether you’re a lifelong Marvel superfan or want to share your childhood Disney favorites with your kids, these themes weave familiar characters and visual elements throughout the infotainment experience—from start-up animations to in-drive visuals and arrival screens.
The result? A personalized in-car environment that feels joyful, nostalgic, and unmistakably you.
Kia has been steadily expanding its personalization features, but this collaboration represents its most ambitious leap yet.
“This collaboration with Disney represents a ground-breaking use of our digital and over-the-air systems to allow owners to customize not just the appearance, but the personality of their vehicles,” said Charles Ryu, Senior Vice President and Head of Kia’s Global Brand & CX Division.
These aren’t static decorations—they’re integrated, dynamic experiences that leverage Kia’s connected tech platform. Themes include distinctive artwork, curated color palettes, and unique display transitions designed to evoke the tone of each franchise.
Imagine opening your car to a sunrise over Pride Rock or navigating your journey alongside the cast of Toy Story—that’s the level of immersion Kia is aiming for.
Here’s what Kia drivers can look forward to:
By the end of 2026, Kia expects to offer around 30 individual themes. The Star Wars™ collection will serve as the grand finale in the rollout sequence—so get ready for hyperspace-level flair in your ccNC display.
All themes will be available through the Kia Connect Store, which is getting its own dedicated Disney section. This makes browsing, previewing, and downloading new themes simple and seamless.
Kia originally dipped into themed displays back in 2024 with its NBA-inspired EV9 options—but this Disney partnership marks a significant expansion, opening the door to an even broader audience of fans and families.
It’s clear that Kia sees personalization as a core part of its future. By blending cutting-edge software, connected services, and world-famous characters, Kia is reshaping what the in-car experience can be.
Whether you’re seeking nostalgia, adventure, or a touch of everyday magic, Kia’s new Disney-infused themes promise to make every drive feel like part of a story worth remembering.
Honda’s best-selling, family-friendly, adventure-ready three-row SUV is back—and it’s better in every way. With a bold design refresh, a dramatically upgraded tech suite, a quieter and more refined cabin, and improved steering for a more confident drive, the 2026 Honda Pilot is poised to remain a class leader in the midsize SUV segment.
Arriving at dealerships next month, the new Pilot blends rugged capability with premium comfort more seamlessly than ever. Here’s everything that’s new for 2026—and why this Pilot may be Honda’s most compelling family SUV yet.
The 2026 Pilot makes an immediate impression thanks to its redesigned front fascia, larger grille, and enhanced scuff plates that amplify its rugged character. Depending on the trim, you’ll see new black, gloss-black, or gray grille treatments that further distinguish each model’s personality.
Three new exterior colors add even more excitement:
Wheel designs also get a major refresh. Touring and Elite trims now feature machine-finished Shark Gray 20-inch alloy wheels, while the Black Edition receives sinister Berlina Black wheels with matching lug nuts. Roof rails—previously limited to higher trims—are now standard across the entire lineup.
Inside, the Pilot’s cabin takes a big leap forward.
The centerpiece is an all-new 12.3-inch HD touchscreen, now 37% larger with smoother, faster performance thanks to Honda’s latest HMI software. It’s paired with a larger 10.2-inch Digital Instrument Cluster (+43%), making the driver’s view more modern and immersive.
Across all trims, drivers now enjoy:
Touring, Elite, and Black Edition trims take refinement even further with upgraded upholsteries, high-contrast stitching, and available brown leather options. The TrailSport model also now offers a brown leather interior with orange contrast stitching—plus heated second-row outboard seats for added winter comfort. And for 2026, a power tailgate is finally standard on every Pilot, making everyday loading and unloading much easier.
Honda engineers retuned the Pilot’s electric power steering system to deliver:
The result is a midsize SUV that feels composed, responsive, and more enjoyable to drive—whether you’re commuting, road-tripping, or navigating winding backroads.
Every 2026 Pilot is powered by Honda’s proven 3.5-liter DOHC V6, delivering 285 hp and 262 lb-ft of torque, paired with a smooth and responsive 10-speed automatic.
The available—and in some trims, standard—i-VTM4™ torque-vectoring all-wheel-drive system continues to set benchmarks for capability. It can send:
This results in precise handling, improved cornering performance, and rock-solid traction in everything from snow to sand.
Drivers can choose from multiple drive modes, including:
All Pilots also come standard with Hill Descent Control.
For 2026, the Pilot TrailSport keeps its reputation as one of the most legitimate off-road SUVs in the segment—not just a styling package. It features:
New for this year, the TrailSport adds heated second-row seats and an available brown leather interior.
In addition to Honda’s robust ACE™ body structure and the full Honda Sensing® suite, the 2026 Pilot now includes Post-Collision Braking (PCB) on every trim. This system helps reduce secondary collisions by automatically applying the brakes after an initial impact.
Honda Sensing® includes:
The Pilot continues to earn top marks for safety, staying true to Honda’s “Safety for Everyone” philosophy.
Designed in California, developed in Ohio, and built in Alabama, the Pilot continues Honda’s long-standing commitment to building products close to its customers. More than 2.5 million Pilots have been produced in Alabama since 2006, and the model consistently ranks among the most American-made vehicles in its class.
Jeep is charging into a new era of adventure—literally. With the debut of the all-new, all-electric 2026 Jeep® Recon, the brand introduces the first and only fully electric Trail Rated SUV, proving that electrification and rugged capability can coexist without compromise. Built from the ground up for off-road exploration, the Recon blends Jeep heritage with cutting-edge electric innovation to deliver an entirely new kind of adventure vehicle.
The 2026 Jeep Recon isn’t just another EV—it’s a purpose-built electric 4×4 engineered to conquer everything from downtown streets to remote wilderness trails. Its 650 horsepower and 620 lb.-ft. of instant torque transform every touch of the throttle into precise, controlled power. On the road, it launches from 0–60 mph in as quick as 3.6 seconds. Off the road, that instant torque becomes a confidence-inspiring tool for technical terrain.
A targeted 250-mile all-electric range (depending on trim) keeps adventures going, while a pair of Stellantis-designed electric drive modules—one in the front, one in the rear—deliver standard electric 4×4 capability. The Moab trim takes things further, with a 15:1 final drive ratio for maximum torque multiplication during demanding climbs or low-speed maneuvers.
Like every Trail Rated Jeep, the Recon is built to handle the tough stuff. With 9.1 inches of ground clearance, up to 33.8° approach, 33.1° departure, and a 23.3° breakover angle, it’s engineered for real-world, real-trail performance. Standard features like the Selec-Terrain traction management system (with five drive modes, including a dedicated Rock mode for the Moab trim), Selec-Speed Control, and an electronic locking rear differential ensure capability remains at the core of this electrified machine.
From the moment you see it, the Recon is unmistakably Jeep. A bold, upright stance, illuminated seven-slot grille rings, and U-shaped daytime running lights signal modern capability built on iconic roots. Jeep emphasizes visibility with expansive glass and highlights premium craftsmanship with Gloss Black accents across the roof, pillars, and window trim.
But the biggest design statement is one Jeep fans will love: open-air freedom. The Recon is the only fully electric SUV with removable doors, swing gate glass, and rear quarter glass—no tools required. Whether you’re cruising down the highway or crawling up a rocky ridge, you get the pure Jeep experience of sky, wind, and wide-open adventure.
The first trim to launch, the rugged Moab, amps up the attitude with wide wheel flares, available rock rails, unique Jeep topographic badging, and an anti-glare hood graphic that reinforces its trail-first ethos.
And because personality matters, the Recon will offer a rotating palette of expressive exterior colors—some bold and bright, others natural and rugged—to reflect every type of explorer.
Inside, the Recon strikes a smart balance between durability and premium comfort. The cabin’s horizontal dash design is anchored by a signature passenger grab handle, and scuff-resistant materials reinforce its off-road swagger. A modular accessory rail lets you mount cameras, navigational gear—or even a duck holder, nodding to the beloved “Jeep ducking” tradition.
Storage solutions are clever and customizable:
Sustainability plays a major role, too. Recycled materials appear across seats, door panels, console surfaces, headliner, and carpets. The Capri synthetic material finishes add refinement without compromising durability, while trims like Iron Grey Metallic and Quicksand deco give the cabin a distinctly modern look.
The Moab trim introduces a standout Joshua Tree tan interior, inspired directly by the iconic national park—earthy, rugged, and sophisticated.
Jeep even rethought audio for the open-air experience. A premium Alpine sound system comes standard, with speakers moved from doors to under-seat locations so your music stays crisp even when the doors are off.
The 2026 Jeep Recon’s tech suite is as impressive as its capability. Space for screens dominates the dash, offering more than 26 inches of high-definition digital display area. A bold 12.3-inch driver cluster pairs with a massive 14.5-inch center touchscreen, the largest single-pane digital display ever installed in a Jeep.
Powered by Uconnect 5, the interface is designed for clarity, customization, and ease of use—including integrated digital HVAC controls and physical knobs where they matter most. Larger maps, sharper cameras, and smarter software make the systems both practical and intuitive.
Off-roaders get an extra treat: the Jeep-exclusive Trails Offroad app with pitch and roll data, trail guides across North America, and integrated BEV pages for monitoring battery performance on the trail.
Add Amazon Alexa capability, improved remote app features, real-time safety and recall notifications, and Dynamic Range Mapping powered by TomTom, and the Recon becomes one of the most tech-forward adventure vehicles Jeep has ever built.
Starting at $65,000 (excluding destination), the 2026 Jeep Recon enters production early next year at the Toluca Assembly Plant. Initial availability begins in the U.S. and Canada, followed by global expansion.
The 2026 Jeep Recon represents a monumental shift—not away from Jeep’s heritage, but toward its future. With trail-ready electric 4×4 capability, open-air freedom, modern technology, and unmistakable Jeep character, the Recon proves that electrification doesn’t dilute off-road performance—it enhances it.
In a major move that signals the continued evolution of the electric-vehicle landscape, Stellantis has announced that it will integrate Tesla’s North American Charging System (NACS) into select battery-electric vehicles across North America, Japan, and South Korea. For current and future Stellantis EV owners, this decision opens the door to one of the largest and most reliable fast-charging networks in the world — more than 28,000 Tesla Superchargers across five countries.
This shift isn’t just a technical update; it’s a strategic milestone in how Stellantis aims to expand charging flexibility and enhance long-distance travel for its customers. Here’s what you need to know.
Starting early 2026 in North America — and in 2027 for Japan and South Korea — compatible Stellantis EVs will gain access to thousands of Tesla Supercharger stations. That means easier trip planning, reduced range anxiety, and a major expansion of fast-charging options for drivers across the globe.
The first North American models to join the network include:
Stellantis plans to share more details soon on adapter requirements and how current owners can take advantage of NACS access.
The adoption of the North American Charging System has quickly become an industry trend, with many automakers embracing Tesla’s connector standard for its simplicity, reliability, and network scale. For Stellantis, integrating NACS is about giving customers freedom of choice:
Simply put, this is about meeting consumer expectations for convenient, accessible charging — a crucial part of accelerating EV adoption.
Stellantis has emphasized that expanding charging access is core to its electrification plan. By unlocking a major new network for its BEV customers, the company is reinforcing its commitment to delivering vehicles that adapt to real-world needs, not the other way around.
This collaboration also complements Stellantis’ existing charging initiatives, broadening the ecosystem its EV drivers can tap into and ultimately creating a more seamless ownership experience.
As with all future-focused developments, Stellantis notes that timing and availability may be influenced by factors such as infrastructure readiness, regulatory considerations, and supply-chain dynamics. Details shared today reflect current expectations and may evolve as the rollout approaches.
Volkswagen of America is joining forces with global superstar J Balvin and his Vibra en Alta Foundation to shine a spotlight on emerging Latin music talent in the U.S. This unique collaboration celebrates culture, creativity, and the artists shaping the future of Latin music.
At the heart of this partnership is J Balvin’s cherished 1997 Volkswagen Gol, nicknamed “Rayo.” The car has been a constant companion throughout Balvin’s rise from local Colombian musician to international sensation. Rayo represents determination, resilience, and the pursuit of dreams—values Balvin now hopes to pass on to a new generation of artists.
Through this initiative, Volkswagen and the Vibra en Alta Foundation are spotlighting three rising stars: Cami Sanabria, Vibarco, and Samur. Each artist will receive resources and support to produce original music videos, share their authentic stories, and connect with broader audiences. Rayo will feature prominently in the content, symbolizing inspiration and continuity in their creative journeys.
The partnership also brings a visual spectacle to life: a custom Rayo-inspired Golf GTI, which will debut at the 2025 Los Angeles Auto Show on November 21. This fusion of music, culture, and design underscores Volkswagen’s commitment to celebrating individuality and creativity while providing emerging artists a platform to succeed.
Founded in 2022, J Balvin’s Vibra en Alta Foundation supports young people in their personal and professional growth, helping them embrace who they are while pursuing their passions. “Collaborating with Volkswagen feels super special because Rayo has been such a part of my life,” said Balvin. “Now being able to support other artists through initiatives like ‘Dónde Está Jose?’ makes it even more meaningful.”
This collaboration is more than music or cars—it’s a movement celebrating Latin culture, community, and the next generation of talent. Through Volkswagen, J Balvin, and Vibra en Alta, Rayo continues to inspire artists to chase their dreams and amplify their voices.
In a move that’s surprising, bold, and completely on-brand for Toyota, the company is officially elevating Century from a single flagship model into a full standalone ultra-luxury marque. And they aren’t shy about their ambitions: Toyota says Century will compete directly with Bentley and Rolls-Royce, two of the most storied luxury names on the planet.
It’s a daring strategy — but one that just might work.
Toyota’s long-running Century sedan has always been a special car — an understated limousine reserved for Japan’s elite, politicians, and executives. But now, Toyota is taking things much further. Century is becoming its own brand, positioned above Lexus, aimed squarely at the global ultra-luxury market.
This isn’t just a badge exercise. Toyota is rebuilding the entire identity of Century around Japanese craftsmanship, bespoke production, and near-limitless personalization. Think fewer robots, more artisans — or as Toyota calls them, Takumi.
Historically, Century was a Japan-only product. But Toyota is now thinking globally. Century models will target high-net-worth customers in markets where brands like Bentley, Rolls-Royce, and Maybach dominate.
Toyota’s angle? A uniquely Japanese luxury philosophy — calm, precise, handcrafted, refined — instead of the British opulence that defines the market today.
According to executives, this is not about copying Europeans. It’s about creating an alternative. A new flavor of ultra-luxury with materials, colors, and craftsmanship rarely seen outside Japan.
One of Century’s most interesting differentiators is its extreme customizability. Toyota says Century will embrace a “one-of-one” philosophy, treating each car like a commissioned artwork.
For example, the Century coupe concept shown at the Japan Mobility Show was finished in 60 layers of hand-applied paint — the kind of detail that screams Rolls-Royce-tier craftsmanship.
Expect hand-stitched interiors, rare materials, custom color palettes, and perhaps even options unique to Japanese artisanship.
Toyota has confirmed that the Century brand will include:
The coupe is especially intriguing. Despite its two-door silhouette, Toyota says some owners may actually prefer to be chauffeured in it — an unexpected twist that highlights just how differently ultra-luxury buyers think.
Pricing hasn’t been finalized for global markets, but in Japan, the Century SUV already starts around ¥25 million (about $170,000). And that’s before bespoke options. That puts Century comfortably in the same financial territory as its British rivals.
Toyota’s decision to spin off Century into its own brand is more than a marketing change — it’s a strategic leap into the elite world of coachbuilt, bespoke automobiles. And instead of imitating the British establishment, Toyota is doubling down on Japanese identity and craftsmanship.
If Century succeeds, Japan will finally have a true global ultra-luxury marque — something the industry hasn’t seen before.
And if Toyota brings its legendary reliability, obsessive quality, and now Takumi craftsmanship to the table? Bentley and Rolls-Royce may need to pay close attention.
For 85 years, the Jeep® brand has embodied grit, freedom, and the pure thrill of exploring places most vehicles wouldn’t dare attempt. And now, to celebrate eight-and-a-half decades of off-road dominance, Jeep is launching Twelve 4 Twelve — a yearlong celebration that brings a brand-new limited-edition Wrangler to the world on the 12th of every month for the next 12 months.
Beginning this month, the Jeep brand will unveil 12 buzz-worthy Wrangler editions, each designed to honor the community, capability, and iconic design that have made Jeep a legend since 1941. With over 7 million Wranglers sold, the model has earned its place in automotive history — and this anniversary celebration promises to honor every muddy, rocky, sandy mile of that journey.
As Jeep CEO Bob Broderdorf puts it, each drop will channel the “boldness, authenticity and unapologetic spirit that defines our brand.” Translation? Expect big personality, real capability, and all the attitude Wrangler fans love.
Leading the pack — and doing it loudly — is the 2026 Jeep Wrangler Moab 392, the first special edition in the Twelve 4 Twelve lineup.
This isn’t just an homage to Moab, or to Jeep’s heritage. It’s a declaration: the HEMI® V-8 isn’t going anywhere.
Back by overwhelming community demand, the 6.4-liter V-8 punches out 470 horsepower and 470 lb-ft of torque, ensuring the Moab 392 is equal parts daily driver and desert predator. With beadlock-capable wheels, 35-inch all-terrain tires, a Selec-Trac full-time transfer case, and a cold-air intake hood, it’s engineered to dominate wherever the trail — or the highway — leads.
A few highlights:
Exterior
Interior
Optional Goodies
A celebration this big deserves a campaign just as bold. Enter Operation Airdrop, Jeep’s new yearlong digital storytelling series that ties each special edition to its heritage.
The launch video — featuring AI-generated visual effects created with 1986 Studios — drops today across Jeep’s social channels. In each episode, sharp-eyed fans are encouraged to “follow the feathers” for clues about upcoming releases.
This nod to Jeep’s origins honors the parachuting of Willys MB vehicles into World War II battlefields nearly 85 years ago — a literal airdrop that helped define American automotive history.
As Stellantis global CMO Olivier Francois explains, each modern “airdrop” is a symbolic echo of that defining moment: a fusion of product, place, and purpose.
The Wrangler Moab 392 also pays tribute to another Jeep institution — the Easter Jeep Safari, approaching its 60th anniversary and forever linked to Moab’s iconic red-rock terrain. Jeep continues to support off-road conservation efforts, ensuring the landscapes that built Jeep culture remain protected and open for future generations of adventurers.
Jeep is dropping its next limited-edition Wrangler on December 12 — and if the Moab 392 is any indicator, fans are in for something big every single month.
So keep your eyes on Jeep’s channels. Follow the feathers. And get ready: Jeep’s 85th anniversary isn’t just a celebration. It’s a yearlong off-road festival.
